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Social Media Audit

All social channels are unique. Our bespoke audits make sure you're mastering them all.

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What is a social media audit?

A social media audit is a process which seeks to review, assess or establish your brand’s present performance and positioning on social media platforms. It will also look to designate appropriate metrics to allow for account growth and tracking, and identify opportunities to improve your social presence. A social media audit is undertaken predominantly to aid in the development of a coherent social media strategy.

Our social media audit service

Upon choosing Click Consult, our clients each receive a full social media audit to uncover issues that may be impeding progress. Our social media audits enable us to identify, listen to and understand your voice and to help it stand out in the social media crowd. Another key consideration when auditing a brand’s social media performance is what your social media accounts are actually saying about you. Our audits seek to identify areas that can be easily improved and provide suggestions as to how to make them better. This includes things like your tag lines and descriptions, profile imagery, links and even whether you are present on the platforms that would best serve your consumers. This audit is an extensive analysis of your current social media presence which includes:

Identifying keywords which can be tracked to allow you to insert your brand into relevant conversations and track brand sentiment.

Reviewing the level of optimisation on platforms such as YouTube (where it is possible to enhance your presence in search rankings).

Setting up a unique social listening stream for your brand and key search terms.

Identifying areas where your presence can be streamlined.

Checking the consistency of the tone of voice used across platforms, as well as across different media such as video, images and print.

Evaluating your current engagement, including frequency and impact of posts, interaction and audience reception.

A demographic breakdown and analysis of your present social audience, compared with desired audience

Identification of any social influencers who might be talking about your brand/industry.

Assessing whether differentiated targeting of communications to diverse audiences could be achieved.

Social media analysis of key competitors, their audiences and social offering in order to identify any opportunities.

What can a social media audit do for your business?

A social media audit will reveal strengths and weaknesses with your present approach to each branded profile. This allows for various improvements that can facilitate growth and help to build a strategy that can help your brand to succeed on social media:

Opportunities for profile optimisation to ensure your profiles send the right message immediately as followers or audience members reach the brand profile.

Possible changes to your approach that could lead to faster or more relevant audience growth on relevant platforms.

Platforms that you could be present on to reach your audience, or which you can pause as incompatible with your brand’s goals.

Keywords to monitor in order to gather consumer insight and measure your performance both on and off social media platforms.

Who we've helped...

Social Media & Paid Social

See how our teams delivered an integrated strategy across organic & paid social to deliver fantastic international results.

10,209 total engagements

4926 website clicks

+ 727 new page likes

View Case Study

Social Media

See how our social media campaign helped to deliver brand awareness and followers for a new product launch.

+ 850 New UK followers in week one

3,169 Organic engagements in week one

View Case Study

Our social media audit team

Our team of social media experts audit client profiles with a focus on real business needs and goals to help produce strategies that are capable of meeting and exceeding key performance indicators. A focus on deep analysis can help to turn an often overlooked and under-inspected marketing technique into an approach capable of delivering measurable growth across platforms.

Our social media services

Social media, while often overlooked, is a key part of a brand’s online presence – it pays to ensure that you are making an effort to reach the right people with the right messaging. By using social media in the right way for your business - on the right platforms, in the right voice and at the right times - you can build a community of passionate brand ambassadors.

We've helped to grow brands of all sizes

Engaging social media to boost your brand

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