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Influencer Marketing

It's about more than reality TV stars, influencer marketing secures the right influencer for your brand.

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Influencer marketing service Click Consult

Authentic influencer marketing services

Influencer marketing involves forging relationships with influencers who share the same target audience as your brand, then working with them to create, post and share high quality content that their audience will find useful, relevant and engaging.

In a society where an overload of content and messages vie for attention, influencers are extremely valuable third party endorsers for brands. Consumers now have more choice than ever and have become increasingly cynical of overt advertising, but are more likely to be inspired by individuals they follow online. This puts influencers in a powerful position to amplify your brand’s message to an established, authentic, super-targeted audience.

How do we drive performance for your brand?

We like to keep things simple. We develop highly creative, award-winning campaigns that clearly communicate your brand’s message, and amplify your exposure through tailored influencer marketing campaigns. Our team are experts at identifying and developing mutually-beneficial working relationships with a broad range of influencers who, in their own right, have built up a strong connection with their audience and evoke high degrees of credibility and confidence within these niche segments.

We also have the experience of running campaigns across multiple platforms and channels, so whether it’s social activation via Instagram, a series of vlogs on YouTube or Q&A based articles with industry experts, we have the connections and creative knowhow to amplify your brand’s message to the most relevant and cost-effective global audiences.

Our 6 steps to influencer marketing success

1. Campaign objectives

Each campaign will start by clearly defining your brand’s overall aims and objectives. A selection of these can be seen below:

2. Market analysis & campaign research

Our team will initially undertake research that will analyse your business and its wider marketplace. This period will allow our experts to analyse media channels, audience demographics, creative strategy, influencer success stories while also reviewing competitor activity to help identify campaign opportunities.

3. Creative strategy

Based on campaign objectives and utilising insights from our marketplace research, our experts will then come together for concept ideation and development. It is here that our content marketing and social media teams bring ideas and concepts to life, developing creative campaigns that will activate and engage your target audience.

4. Influencer identification

Over the years we’ve developed relationships with key influencers across multiple industries and through our partner, Klear (by Meltwater) we can identify the perfect influencers for your brand - and we'll always ensure each partner is the perfect match to represent your brand’s story and campaign.

5. Outreach & content distribution

Our teams are well versed in influencer campaign management and this stage involves approaching agreed influencers, negotiating terms and briefs on the campaign concept and objectives. From here we will launch your campaign and execute each element of the strategy, ensuring your campaign remains on track at every stage.

6. Reporting & campaign measurement

Using a unique blend of industry leading software and in-house technologies, we have the tools and experience to monitor, track and analyse the success of campaigns in real-time.

What can influencer marketing do for your business?

Building awareness of your brand

Interaction with your site visitors and customers

Building trust between your brand and your customers/fans/brand advocates

Becoming an authority within your industry (especially important in EAT verticals)

Making the most of your site’s traffic

Female employee looking at two computer screens in an office

Our influencer marketing experts

Our influencer marketing team have been building relationships with key figures in industry niches since before the terminology was established and have built successful campaigns in a wide variety of industries, harnessing the passion that influencers have and the relationships they have established with their audience to help boost the performance of the brands we work with.

Over the past 2 years I have been working with Click to help support search improvements from content, technical and reporting insights.

The team have been helpful and responsive to understand and adapt to changing business requirements and challenges and help improve our websites search rankings for customers.

Daniel Hall Search Manager

From the outset of the project, Click Consult clearly understood our business objectives and formulated a search strategy that would help to deliver commercial results across key product areas. They have been professional in their approach, shown great attention to detail and the results achieved to date have been thoroughly impressive.

We were impressed with the attention to detail demonstrated in the strategy planning for the campaign. The level of knowledge they achieved in such a short time helped considerably in achieving targets.

The team at Click put together a campaign that underpinned our objectives and have achieved fantastic results within a very short space of time.

Julian Charles

Our content marketing services

There are few better ways to build your credibility and search visibility than through creating original, relevant and engaging content, which is naturally shareable and creates a buzz around your brand. Whether you’re looking to work with top journalists or micro-influencers with a dedicated following, content marketing can have huge impacts on search visibility, brand recognition and, importantly, profitability.

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