Paid social advertising services

2.49 billion active monthly users: Is your brand missing YouTube's spotlight?

As the UK’s second largest search engine boasting five billion video views worldwide each day, YouTube provides an effective, low-cost advertising platform for showcasing your brand to a large audience.

Why our YouTube advertising service stands out

We start by partnering with you to understand your unique goals and marketing strategy, whether you're B2B, B2C, or a blend of both. Together, we'll craft a YouTube ad campaign that connects you with the right audience on this massive platform. Our YouTube advertising services can include:

Research & strategy creation

The first step of any paid social endeavour should always be an in-depth process of research and strategy creation – while these strategies are, obviously, subject to change as new information arises (whether from the campaign itself or from further research or update to whichever social media platform), it is important to have a strategy in place that can drive your initial campaigns and, therefore, through reviewing your accounts, targets, demographics etc. we will establish a primary strategy for your brand’s paid social.


Campaign targeting

As most people visit YouTube with the aim of watching a specific type of content, advertising here allows for precise targeting. To ensure your ads reach the relevant user, we can target users with a combination of options including: behaviour, interests, remarketing, placements and keywords. There are a number of different ad options to use in conjunction with this, including skippable and non-skippable in-stream ads, bumper ads, masthead, video action campaigns, and discovery ads.


Asset creation

The first five seconds of any ad are crucial for grabbing attention and building a connection. We'll help you develop content that resonates with your target audience, analysing not only industry trends but also what your competitors are creating. This ensures your ads stand out, sparking interest and keeping viewers engaged beyond those critical first moments.



What can YouTube Advertising do for your business?

From promoting a specific landing page to increasing your brand’s social media presence, your YouTube campaigns can be tailored to the unique needs of your business. We can monitor the progress of your video campaigns and optimise your targeting to make the best distribution of your budget on the platform. Common areas of analysis for your YouTube video advertising campaigns include: impressions, views and clicks, as well as which audience you are reaching.

Who we've helped...

Social Media & Paid Social

See how our teams delivered an integrated strategy across organic & paid social to deliver fantastic international results.

10,209 total engagements
4926 website clicks
+ 727 new page likes
View Case Study
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Paid social advertising team Click Consult

Meet our expert paid social team

Our team of YouTube advertising experts combine a deep understanding of the video sharing platform with excellent skills in the bidding strategies required to help our client brands succeed. With plenty of experience, enthusiasm and knowhow, our team is uniquely positioned to deliver what you need from a YouTube campaign.

Click have really stepped up to the plate when it comes to performance marketing, their tenacity and desire to help us as a company improve is second to none. Brilliant project planners, superb project delivery and results to boot, what more could you ask for?

From the outset of the project, Click Consult clearly understood our business objectives and formulated a search strategy that would help to deliver commercial results across key product areas. They have been professional in their approach, shown great attention to detail and the results achieved to date have been thoroughly impressive.

We were impressed with the attention to detail demonstrated in the strategy planning for the campaign. The level of knowledge they achieved in such a short time helped considerably in achieving targets.

The team at Click put together a campaign that underpinned our objectives and have achieved fantastic results within a very short space of time.

Julian Charles

Click Consult has helped us to develop an online marketing presence that continues to inch upwards. The team manages our account exceptionally, communicating clearly and frequently about the progress.

They are responsive and proactive in their approach and are considered an important component within our digital marketing activities.
Peter Lingley Chief Operating Officer

Our paid social services

Paid social advertising is a key element of the marketing mix, and brands have for, some time, been leveraging Twitter, Facebook, YouTube, LinkedIn and more to increase the reach of their paid search campaigns, share their stories and build a rapport with their customers and prospects.

We've helped to grow brands of all sizes

Tesco logo colour
Chums logo
boohoo logo
LloydsPharmacy Online Doctor Logo
Age UK Logo
Sanofi Logo
ABTA Logo
Regatta Logo
Kwik Fit Colour Logo
Chill Insurance Logo
Oxfam logo
CV Library Logo
Netflights Logo
liverpool one logo

YouTube Advertising FAQs

Here are some of the most commonly asked questions we get at Click Consult, we hope you find this useful.

What is YouTube advertising?

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Predominantly video ads, though with traditional ad options, YouTube advertising uses the video sharing platform to promote your brand through ads that appear across YouTube Search and YouTube Videos, including Google partner sites, apps and the Google Display Network. As the platform has such a huge user base – so much so that the platform’s search engine is the second largest after parent company Google’s main engine – YouTube advertising is suitable for brands of all sizes and in all industries.

Ads targeted to deliver maximum ROI

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