Research & strategy creation Research and strategy are the foundation of any successful advertising campaign and, while we are agile and ready to make changes as new information arises (whether from the campaign, further research or other external factors), it’s important to have a blueprint that can drive your initial campaigns. Through reviewing your accounts, KPIs, ideal demographics etc. we’ll establish a successful primary strategy for your brand’s X advertising.
Campaign targeting Targeting has grown into one of the unique selling points of X advertising. We use a wide variety of ad formats from website ads, vertical video ads to carousels; reach people with specific interests or who are followers of specific accounts; or remarketing, to capture users who have engaged with your website. These are great for increasing account awareness, expanding your followers or to start snowballing popularity for new but active accounts. Promoted trends are most useful when merging marketing strategy on different channels together, and then increasing general exposure to specific personas/hashtags.
Asset creation We’re fortunate to have specialist content creators in everything from copy to imagery, video and animation. So, not only do we create paid campaigns, but we also deliver the text and visual assets that enable them to capture attention, build lasting relationships, and, most importantly, boost your brand’s profitability.
Post promotion The most popular advertising option on X is promoted posts, which are a low cost and effective way of increasing engaging with relevant users. This creative type is not just limited to posts – expansions using X creatives can push videos, links to websites or even links to app stores.
Ongoing optimisation No advertising strategy can get it exactly right first time so, at Click Consult, we implement ongoing optimisation so that we can respond as and when new data emerges. This means that performance improvements do not need to wait until the end of a campaign cycle as campaigns can improve during execution.
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