Paid social advertising services

Imagine reaching your ideal customer directly on platforms like LinkedIn, where they’re actively engaged in their careers. Target by industry, job title, and even specific skills to ensure your message lands with the most relevant professionals.

Think LinkedIn is just for professionals? Think again. It's a goldmine for savvy B2C brands too, with less competition and highly engaged audiences. Target decision-makers and influencers in their professional spheres, driving brand awareness and action.

Research & strategy creation

Strong research and strategy are the foundation of any successful advertising campaign. These aren't rigid plans, though. Think of them as living documents that adapt to the ever-changing social landscape, cultural trends, or even budget adjustments. By creating well thought out strategies and adopting flexibility Click ensures your campaigns stay relevant and impactful.


Campaign targeting

LinkedIn has several fantastic targeting options and our experts will consider each to establish the best uses for your brand. These include:

Target by demographics - As well as being able to target standard demographics, for example, ‘women aged 25 – 34’, we can increase the granularity of your targeting, for example, ‘women aged 25-34 who have high disposable incomes’. Targeting filters include: geography, company name, industry, company size, job title, job function, seniority, school, skills, age, gender and groups.
Target by placement - Another advantage of LinkedIn advertising is the ability to target various demographics with ads that are tailored to their wants and needs. LinkedIn allows us to target your ads to users in the most effective formats for them. Ads can be placed on a member’s: profile page, homepage, inbox, search results page or group pages.
Ads on the LinkedIn Audience Network - The LinkedIn Audience Network is a collection of websites that partner with LinkedIn to display ads on their pages. This allows you to use the same LinkedIn-specific targeting to reach professionals when they are visiting other websites.


Asset creation

Stop Scrolling, Start Engaging. Our content creators create eye-catching copy, visuals, and videos that hook audiences and drive sales. We don't just build campaigns, we build relationships. Go beyond paid ads – let's create content that earns attention and converts followers into fans.



Post promotion

Businesses with LinkedIn company pages can also promote their posts using “sponsored updates”, which display directly within the LinkedIn feed, even across mobile and tablet devices. For brands with a good organic presence, our team can select the best posts to promote and use them as the backbone of your LinkedIn advertising.

Ongoing optimisation

No advertising strategy is perfect from the moment of launch, for that reason we operate with ongoing optimisation in mind so that we can respond as new data comes in. This means that performance improvements don’t have to wait until the end of a campaign, campaigns can improve during execution.

LinkedIn advertising can serve multiple purposes for brands – it can be used to increase industry authority by building the brand’s exposure as thought leaders, but it can also improve sales and lead generation. While it’s a primarily business platform, its users are still a diverse population and your ads are likely to find a receptive audience whatever your industry.

Click Consult paid media team

Our LinkedIn experts understand both the social media platform and the advertising strategies required to deliver success for our clients. With plenty of experience and knowhow, our experts can help your brand reap the rewards of LinkedIn advertising.

Paid social advertising is a key element of the marketing mix, and brands have for, some time, been leveraging Twitter, Facebook, YouTube, LinkedIn and more to increase the reach of their paid search campaigns, share their stories and build a rapport with their customers and prospects.

What is LinkedIn Advertising?

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When someone is interested in professional networking, most people will automatically think of LinkedIn. It has firmly cemented itself as the B2B social platform, and its purchase by Microsoft has left its competitors trailing even further behind.

oday, LinkedIn has over 760 million users, more than 260 million active monthly users, and more than 3 million businesses have set up a page. LinkedIn advertising is a great way to get the most out of this service. The ads can appear on a user’s profile page, home page, inbox, search results or within group pages along with any text links or a logo of your choice.

We can link this directly to your website, or to your LinkedIn page. However, marketing on LinkedIn doesn’t just finish with text ads – sponsored content means we can get your blogs or updates (and any relevant links) on a user’s home page. This is especially effective for pushing any relevant industry content in order to establish your brand’s expertise.

To further extend your reach, you can also increase your brand visibility via the LinkedIn Audience Network – a collection of websites that partner with LinkedIn to display ads on their pages.

This allows you to use the same LinkedIn-specific targeting to reach professionals when they are visiting other high end media websites.

Start your journey to LinkedIn success today

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