Research & strategy creation Strong research and strategy are the foundation of any successful advertising campaign. These aren't rigid plans, though. Think of them as living documents that adapt to the ever-changing social landscape, cultural trends, or even budget adjustments. By creating well thought out strategies and adopting flexibility Click ensures your campaigns stay relevant and impactful.
Campaign targeting LinkedIn has several fantastic targeting options and our experts will consider each to establish the best uses for your brand. These include: Target by demographics - As well as being able to target standard demographics, for example, ‘women aged 25 – 34’, we can increase the granularity of your targeting, for example, ‘women aged 25-34 who have high disposable incomes’. Targeting filters include: geography, company name, industry, company size, job title, job function, seniority, school, skills, age, gender and groups. Target by placement - Another advantage of LinkedIn advertising is the ability to target various demographics with ads that are tailored to their wants and needs. LinkedIn allows us to target your ads to users in the most effective formats for them. Ads can be placed on a member’s: profile page, homepage, inbox, search results page or group pages. Ads on the LinkedIn Audience Network - The LinkedIn Audience Network is a collection of websites that partner with LinkedIn to display ads on their pages. This allows you to use the same LinkedIn-specific targeting to reach professionals when they are visiting other websites.
Asset creation Stop Scrolling, Start Engaging. Our content creators create eye-catching copy, visuals, and videos that hook audiences and drive sales. We don't just build campaigns, we build relationships. Go beyond paid ads – let's create content that earns attention and converts followers into fans.
Post promotion Businesses with LinkedIn company pages can also promote their posts using “sponsored updates”, which display directly within the LinkedIn feed, even across mobile and tablet devices. For brands with a good organic presence, our team can select the best posts to promote and use them as the backbone of your LinkedIn advertising.
Ongoing optimisation No advertising strategy is perfect from the moment of launch, for that reason we operate with ongoing optimisation in mind so that we can respond as new data comes in. This means that performance improvements don’t have to wait until the end of a campaign, campaigns can improve during execution.
Industry News LIVE updates: This month in search marketing [December 2024] By Vanessa Lamas - December 17th 2024