Paid Media
Advertising Platforms

Our paid media platforms

At Click Consult, we believe that a creative, bespoke approach shouldn’t be restricted to content or organic strategies, that’s why we take pride in understanding what our paid media clients need to push their brand to the next level. That means having experts that have an intricate knowledge of how to optimise paid media strategies for any platform.

Microsoft Advertising (formerly Bing Ads)

What is Microsoft Advertising?

Although Microsoft Advertising Ads lagged behind in both market share and offering in its early days, after a surge of improvements its ad platform which now matches Google Ads for most of its offering, with the additional advantage for B2B brands of being able to target LinkedIn.

Why use Microsoft Advertising?

Microsoft Advertising offers businesses the opportunity to advertise across the Microsoft Advertising Network, which includes DuckDuckGo, the Wall Street Journal, Gumtree and many more. Microsoft Advertising’s PPC platform is similar to Google’s, in that you are only charged for an ad when a prospect or customer clicks on it.

What may surprise some, however, is that a campaign which is duplicated directly – imported from Google Ads onto Microsoft Advertising – will typically deliver the same or an even better ROI, though with only 10% of the volume. However, while the market share of Microsoft Advertising in the UK is small, its share in the US and some other countries is much larger and, as such, Microsoft Advertising should never be overlooked when planning an international paid strategy.

As with Google Ads if the keywords that are selected for a campaign on Microsoft Advertising matches what a user’s search, your ad can appear alongside or above the search results. This level of visibility – which can prove easier to achieve through paid search than organically, increases the reach of your campaigns and can drive a higher conversion rate as a result. Additionally, the visibility on Microsoft’s partner websites further increases exposure of your brand – including the option, for B2B brands, of targeting Microsoft’s 2018 acquisition: LinkedIn.

Facebook advertising

What is Facebook advertising?

Facebook advertising is a combination of specific paid placements and post boosting which can appear in either the ad section on the right-hand side of the page (on desktop) or within the newsfeed. Facebook’s main USP, however, is the level of targeting available – and Facebook advertising is therefore an exercise in targeting as much as advertising.

Why use Facebook advertising?

With one of the largest user bases of any social media platform worldwide, Facebook advertising offers brands the chance to improve traffic to their site, views of videos, reach of their posts and, eventually, sales of products and services. The global nature of the platform, and its enormous active user base mean that Facebook advertising can reach your audience targets wherever and whoever they happen to be.

LinkedIn advertising

What is LinkedIn advertising?

Much like Facebook & Instagram above, the professional social media platform, LinkedIn, offers an advertising service which allows ads to appear on a user’s profile page, home page, inbox, search results or within group pages along with any text links or a logo of your choice.

Why use LinkedIn advertising?

Today, LinkedIn has over 760 million users, more than 260 million active monthly users, and more than 3 million businesses have set up a page; LinkedIn advertising is a great way to get the most out of this service. LinkedIn advertising can serve multiple purposes for brands, it can:

• Increase industry authority by building the brand’s exposure as thought leaders
• Improve sales and lead generation

While it’s a primarily business platform, its users are still a diverse population and your ads are likely to find a receptive audience whatever your industry.

YouTube advertising

What is YouTube Advertising?

YouTube advertising uses the video sharing platform to promote your brand through ads that appear across the YouTube Search function, and within Videos, including Google partner sites, apps and the Google Display Network. As the platform has such a huge userbase, with it being the second largest after Google search – YouTube advertising is suitable for brands of all sizes and in all industries.

Why use YouTube Advertising?

From promoting a specific landing page to increasing your brand’s social media presence, your YouTube campaigns can be tailored to the unique needs of your business. We can monitor the progress of your video campaigns and optimise your targeting to make the best distribution of your budget on the platform. Common areas of analysis for your YouTube video advertising campaigns include: view rate, video play rate, earned views and earned shares/likes/subscribers.

eBay advertising

What is eBay Advertising?

The paid opportunity for eBay is referred to as ‘Promoted Listings’ and is a self-service marketing tool offering a variety of sponsored placements across the eBay network. This is a hugely powerful option for brands to get their products and services in front of their target demographic. This option is available to eBay sellers who are rated as either “Above standard” or “Top-rated seller” and have a recent sales history. This means that, prior to using eBay for paid advertising, brands are required to make a real and consistent organic effort on the platform.

Why use eBay Advertising?

Not only do we have extensive paid advertising experience with eBay Promoted Listings but we are also experts at optimising your platform for organic performance; this is a crucial first step for brands wanting to upgrade their eBay account to make use of eBay’s Promoted Listings.

Getting your account to this level can drive sales, and deliver some of the best ROIs of any paid platform.