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What is eBay advertising?

The paid opportunity for eBay is referred to as ‘Promoted Listings’ and is a self-service marketing tool offering a variety of sponsored placements across the eBay network. This is a hugely powerful option for brands to get their products and services in front of their target demographic. However, the option is restricted to eBay sellers who are rated as either “Above standard” or “Top-rated seller” and who have a recent sales history. This means that, before it becomes an option, there will be a requirement for brands to make a real and consistent organic effort on the platform.

How we excel in eBay advertising

With decades of experience crafting paid media campaigns and growing eCommerce brands, our eBay advertising service benefits from best-in-class skills that can boost visibility, drive more sales and improve ROI.

Comprehensive keyword research

We conduct a keyword research exercise to see which industry specific key terms are likely to benefit your business most.

Product selection

With keyword research in mind, we select the key products from your range that will have the most impact on your bottom line.

Bespoke strategy

Following the research stage, we develop a bespoke strategy aimed to grow your brand whilst delivering the best possible ROI.

Set up, testing and optimisation

From copy to creatives, keyword targets to bid prices, we set up testing processes to ensure that your campaigns are consistently achieving the best visibility, conversions and ROI possible.

What can eBay advertising do for your business?

Like all paid advertising, eBay Promoted Listings can help drive sales, though because of the limitations based on quality of account, they are not an out-of-the-box solution – and will often require hard work on organic listings in order to be able to unlock their potential. On the other hand, due to the way they are paid for, it’s likely that anyone should be able to achieve a positive ROI – but with experience and know-how, eBay can deliver some of the best ROIs of any paid platform. The promotion of products on eBay is similar to paid promotion on any number of platforms – it boosts visibility and allows for better targeting in order to boost sales – the main benefits of the platform’s advertising options are:

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Improve visibility

Promoted Listings appear throughout the eBay buyer journey, but also on eBay partner sites

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Only pay for conversions

You only pay when a buyer clicks on a promoted listing and purchases within 30 days

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Control spend

Brands can choose which items they promote and set the ad fee

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Our eBay advertising team

Our eBay experts understand the paid and organic aspects of the platform and excel at the optimisation and targeting techniques required to help brands succeed with their eBay advertising efforts. With plenty of passion and experience, our expert teams provide brands with the best opportunity to grow their brand and their profits with eBay advertising.

Great agency at the forefront of search marketing. Fantastic account management coupled with real experts working on your campaigns = a winning combination.

We were facing a challenge with growing our generic campaigns profitably. However through adopting a test and learn approach with Google and Click Consult we are extremely pleased with the uplift in clicks, demand and ROI that has enabled us to scale up sustainably.
Paul Gray Marketing Director

Since moving from our old PPC supplier to Click, we have seen some very impressive results all round! All key PPC metrics have moved considerably in the right direction. ROAS, Conversions, Conversion Value, Clicks and Impressions are all up, and CPCs are down considerably.

We’re very pleased that we made the switch to Click, and we’re so impressed with their PPC work that we have just given them some SEO projects too!
Jack Stubbs Marketing Manager

We’ve been impressed by the way Click quickly grasped the positioning of our business and focused our PPC campaign around our objectives. Click didn’t just view our PPC campaign in isolation, but looked at our business strategy as a whole and how paid search could fit in with and complement other areas of our marketing activity

Having worked with previous PPC specialists with ‘good’ results, we wanted to find a company that could achieve ‘great’ results for our business. Click Consult did this through a more streamlined targeted approach, which consequently had two two main benefits, maximising our PPC budget and driving our enquiries to levels we have not seen previously.

Click have really stepped up to the plate when it comes to performance marketing, their tenacity and desire to help us as a company improve is second to none. Brilliant project planners, superb project delivery and results to boot, what more could you ask for?

We have done too well in our lead gen efforts this quarter and have produced more leads than our sales team can handle!
Linda West Director of Marketing

The team at Click put together a campaign that underpinned our objectives and have achieved fantastic results within a very short space of time.

Julian Charles

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