Click Consult SEO team

Actionable SEO insights from log data

In the ever-competitive world of SEO, valuable insights can be hidden in plain sight…enter: your website’s log files.

We can unlock the power of log file analysis to provide unparalleled website optimisation. Our team of experts analyse log data to identify critical SEO opportunities, and translate complex data into actionable insights; helping clients understand crawl behaviour, identify technical issues, and optimise website performance for search engines. This comprehensive approach empowers brands to achieve sustainable organic growth and maximise their return on investment.

Our approach to log file analysis

Using a minimum of 15 days of raw data – which is obtained from all of the web servers currently active for your domain – with no filtering or modifications applied, we employ a mixture of manual, spreadsheet, and software analysis to pick apart and piece back together a cohesive picture of how your website is performing at a fundamental level. There are an awful lot of SaaS tools available to SEOs today, but while they offer tremendous insight, there are none at present that covers absolutely all of the bases. For that reason, we believe that it still pays to make sure that this treasure trove of information is mined as part of developing the best SEO strategies. This analysis allows us to determine:

Which pages can or cannot be crawled, and whether (for large eCommerce sites) the crawl budget is being used efficiently.

Which response codes are encountered by the search engine spiders (user agents) during their crawls of your site – for example: 3xx, 4xx, and 5xx response codes can all be indicative of issues with site content and structure (if appearing unexpectedly, irregularly or too often).

If there are crawl shortcomings which could indicate underlying site-wide issues – such as problems with site hierarchy, or internal linking.

Whether there are sections of your site prioritised by search engines, and which they may consider the most important – this can lead to either an effort to reprioritise to the ‘right’ areas or the development of these sections as part of your ongoing strategy.

How can log file analysis support your SEO performance?

Log file analysis represents one of a number of strings to the modern SEO and should be judged as such. As it offers a wide scope for research and analysis, log file analysis can contribute to improving the visibility and usefulness of a website and, therefore, forms part of a toolkit that SEOs have been using to help brands earn ROI from their digital marketing activities.

In addition, as this is no longer a universally practiced technique, the chances are that a site with a routinely analysed log file can be sure that they are catching issues that their competitors are almost certain to miss, making it more likely that your brand will be better prepared for a battle in the SERPs.

Who we've helped...

Organic Search (SEO)

See how our local SEO campaign delivered in all areas of a competitive market, including a 42% increase in conversions for the UK's largest grocer.

+ 17% Website clicks
+ 27% Phone calls
+ 42% Total conversions
View Case Study
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Organic Search (SEO)

See how our organic search (SEO) campaign delivered across all areas including a 44% increase in keyword rankings.

+ 44% rankings
+ 23% revenue
+10% organic sessions
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Organic Search (SEO)

Discover how our organic search campaign increases online revenue by 144% for the pharmaceutical giant.

+ 144% organic sessions
+ 43% overall sessions
+ 77% organic revenue
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Organic Search (SEO)

Bespoke organic search (SEO) and content marketing strategy helps to boost organic sessions on Google.ie by 131%.

+ 131% Organic Sessions
+ 196% Conversions
View Case Study

Organic Search (SEO)

See how our organic search campaign delivered in all areas for a leading retail and leisure brand.

+ 29% organic sessions
+ 80% keyword rankings
+ 82% clicks & bookings
View Case Study
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click consult's seo team hard at work

Meet our log file analysis experts

While other agencies may have lost the knowledge of log file analysis we have not only retained it, but we have continued to build upon it and optimised our strategies to facilitate the analysis.

Our experts are passionate about analysis and we’re delighted to let them do what they love, helping our clients to succeed in search through a data driven approach to research, analysis and implementation – even at this most fundamental level.

Over the past 2 years I have been working with Click to help support search improvements from content, technical and reporting insights.

The team have been helpful and responsive to understand and adapt to changing business requirements and challenges and help improve our websites search rankings for customers.
Daniel Hall Search Manager

Chums has a clear vision of the performance we want from our PPC and SEO campaigns and Click Consult have consistently delivered this over the years.

I see Will Dixon and Charlotte Chapman, together with Peter Smith who manages our account, as part of our marketing team. They have each spent the time to understand my team personally, the wider business at Chums and our customers, all of which has been crucial to achieve the targets and growth we’ve set over the years.

I’m more than happy to recommend the team at Click
Paul Gray Marketing Director

From the outset of the project, Click Consult clearly understood our business objectives and formulated a search strategy that would help to deliver commercial results across key product areas. They have been professional in their approach, shown great attention to detail and the results achieved to date have been thoroughly impressive.

We currently use Click as our SEO provider and find them very proactive in working with us to drive performance.

They use KPIs to demonstrate an increase in performance and support us in what actions to take to improve our natural search.
Lucy O'Shaughnessy Commercial Director

We were impressed with the attention to detail demonstrated in the strategy planning for the campaign. The level of knowledge they achieved in such a short time helped considerably in achieving targets.

Ever ready to listen to our input, Click exceeded our expectations to deliver an impressive SEO campaign. They came up with innovative suggestions we would never have thought of and their experience and enthusiasm shone through.

We have been working with Click for the past few years where they designed and built brand new websites for a few of our healthcare brands. Since launching, we have seen traffic increase up to 8000% on certain websites and we now rank very highly for keywords on Google.

If you are looking to drive more users to your website and increase your SEO rankings I would highly recommend having a chat with Click to see how they can help!
Neil Kotak Brand Manager

Click Consult has helped us to develop an online marketing presence that continues to inch upwards. The team manages our account exceptionally, communicating clearly and frequently about the progress.

They are responsive and proactive in their approach and are considered an important component within our digital marketing activities.
Peter Lingley Chief Operating Officer

Our SEO services

Organic search, commonly referred to as search engine optimisation (SEO), employs a combination of creative and technical skills to improve the visibility of a website for commercially important key terms. In doing so, the aim is to increase the number of consumers exposed to a brand at vital points in the consumer journey, to increase traffic to the website and, therefore, increase consumer awareness and the number of commercial actions (purchases, downloads, contact form submissions etc).

We turn brands into leaders

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Log File Analysis FAQs

Here are some of the most commonly asked questions we get at Click Consult, we hope you find this useful.

What is log file analysis?

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Once one of the only methods to track interactions with your site, log file analysis is not practiced as often as it once was – partially due to the technical proficiency it requires. With every visit to your site, your server records: the timestamp, the requesting server’s IP, the URL requested, the status code returned and more besides.

These interactions are tabulated and referred to as either: a ‘log file’, or ‘event log’, and represent an extremely data rich resource for analysis – both using tools and manually. Log file analysis allows us to see, amongst other things, the relationship between search engine bot frequency and page performance, the existence of status errors, overlooked or uncrawled content, performance and much more.

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