Understanding the landscape Offline leaders before the internet, online leaders in today’s media mix, we’ve built relationships that point us towards the news stories and the rich media they live in to truly identify the right place for your brand to be featured. Focusing on the highly valuable journalistic content that is required in the ever-changing media landscape, this helps build visibility for your brand.
Search visibility A website’s ability to rank in Google is dependent to a great extent on the quality of the websites linking to it (backlink profile). Google analyses the link profile of websites in its index and penalises those that it considers to be in breach of its guidelines, like those it deems to be engaging in manipulative link building techniques to achieve rankings and grow traffic. So, a website which has backlinks from a variety of high authority publishers, such as national press, are seen by Google’s ranking algorithms as more valuable and user-friendly sources of information for their users and, as a result, often achieve better rankings.
Industry News LIVE updates: This month in search marketing [December 2024] By Vanessa Lamas - December 17th 2024
Content Marketing & Digital PR Video Time Out with Click: Digital PR By Immy Williamson - July 4th 2022 Search and digital marketing dominate the advertising world, which can be tricky to navigate. We are here to help you...