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What is influencer outreach?

Influencer outreach is a process whereby brands look to extend their reach by having their content feature on the websites of influential bloggers and relevant thought leaders. This requires the development and maintenance of relationships with these individuals and offering them relevant, high-value content that their audience will find engaging and useful.

It’s a great inbound marketing strategy, and can boost your organic search (SEO) visibility when a trusted blogger with an authoritative site links back to your website. If your content appears on blogs or other sites read by your target demographic, and offers them something new and interesting, the potential to improve brand awareness is huge.

Our influencer outreach service

Trust and loyalty among a blogger’s readership or an influencer’s audience are often much higher than for corporate blogs (and 4 in 10 millennials have stated their favourite influencers understand them better than their friends), and a huge number of consumers turn to them when considering a purchase.

Defining relationships

At Click Consult, we find that the key is to ensure that the goals of the bloggers we work with are aligned with those of our clients and their consumers – it’s important to identify influencers with whom we feel you can develop a mutually beneficial relationship. We always work with the dual objectives of maximising your brand’s exposure and adhering to the blogger’s content needs in order to foster a natural and authentic linking and sharing pattern.

We invest time in developing and maintaining relationships with a diverse range of influential bloggers, allowing us to approach a range of options to feature bespoke content on behalf of your brand. For us, successful outreach is an ongoing process, not a one-off transaction.

Becoming part of the community

The ultimate ambition of influencer outreach is to embed your brand in a blogger’s community. Every blogger with a significant following knows their audience well, and what resonates with them. They’ve built up trust, reputation and created a community by delivering interesting, relevant and timely content which both the blogger and their readers care deeply about. A blogger’s drive is passion for their subject, and this is why consumers turn to them when considering a purchase.

Our unique relationships with these influencers allow us to work with them and develop posts that both help to tell your brand’s story and satisfy the needs of their audience – however, the content must retain the authenticity of the blogger and fantastic user experience of your brand.

This exchange of value helps to strengthen your website’s organic search (SEO) performance by creating strong, natural backlinks, but also develops your brand in the eyes of the audience it reaches.

What can our influencer outreach do for your business?

Influencer outreach is a versatile technique that can help to build brand visibility in a number of ways – through links, through building an audience, through brand visibility. Most importantly is that influencer outreach can help to build a community of engaged consumers for your brand and that will have an impact on the brand’s bottom line.

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Building awareness of your brand

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Improve brand engagement

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Building brand trust

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Establishing yourself as an authority within your industry

Who we've helped...

Digital PR

A look at Click Consult's award winning digital PR campaign for global charity brand Oxfam's UK charitable gift site. We delivered a record 32% increase in revenue during the course of the campaign

+ 32.73% Revenue
+ 22.64% organic Sessions
+ 27.10% Transactions
+ 3.64% eCommerce Conversion Rate
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SEO & Content Marketing

See how our teams delivered an integrated strategy across SEO and content marketing for one of the UK's largest outdoor clothing brands.

43 media placements
75 social mentions
475k social impressions
View Case Study
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Our influencer outreach team

While Click Consult has spent more than a decade building a network of trusted bloggers, it is our experts that really bring things together – both with their own blogger relationships and with their ability to seek out and maintain strong working relationships with fantastic bloggers from a wide variety of industries and interests.

Over the past 2 years I have been working with Click to help support search improvements from content, technical and reporting insights.

The team have been helpful and responsive to understand and adapt to changing business requirements and challenges and help improve our websites search rankings for customers.
Daniel Hall Search Manager

From the outset of the project, Click Consult clearly understood our business objectives and formulated a search strategy that would help to deliver commercial results across key product areas. They have been professional in their approach, shown great attention to detail and the results achieved to date have been thoroughly impressive.

We were impressed with the attention to detail demonstrated in the strategy planning for the campaign. The level of knowledge they achieved in such a short time helped considerably in achieving targets.

The team at Click put together a campaign that underpinned our objectives and have achieved fantastic results within a very short space of time.

Julian Charles

Our content marketing services

There are few better ways to build your credibility and search visibility than through creating original, relevant and engaging content, which is naturally shareable and creates a buzz around your brand. Whether you're looking to work with top journalists or micro-influencers with a dedicated following, content marketing can have huge impacts on search visibility, brand recognition and, importantly, profitability.

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