Defining relationships At Click Consult, we find that the key is to ensure that the goals of the bloggers we work with are aligned with those of our clients and their consumers – it’s important to identify influencers with whom we feel you can develop a mutually beneficial relationship. We always work with the dual objectives of maximising your brand’s exposure and adhering to the blogger’s content needs in order to foster a natural and authentic linking and sharing pattern. We invest time in developing and maintaining relationships with a diverse range of influential bloggers, allowing us to approach a range of options to feature bespoke content on behalf of your brand. For us, successful outreach is an ongoing process, not a one-off transaction.
Becoming part of the community The ultimate ambition of influencer outreach is to embed your brand in a blogger’s community. Every blogger with a significant following knows their audience well, and what resonates with them. They’ve built up trust, reputation and created a community by delivering interesting, relevant and timely content which both the blogger and their readers care deeply about. A blogger’s drive is passion for their subject, and this is why consumers turn to them when considering a purchase. Our unique relationships with these influencers allow us to work with them and develop posts that both help to tell your brand’s story and satisfy the needs of their audience – however, the content must retain the authenticity of the blogger and fantastic user experience of your brand. This exchange of value helps to strengthen your website’s organic search (SEO) performance by creating strong, natural backlinks, but also develops your brand in the eyes of the audience it reaches.
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