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What is content marketing?

Content marketing is pull, not push. It is an inbound technique which focuses on the consumer’s needs. The intention is to empower consumers to make their own decisions using content that educates, inspires and entertains, rather than brands taking a pushy, interruptive or solely sales-orientated approach.

Successful content marketing requires a thorough understanding of your target audience in order to create and deliver unique, highly-relevant content that meets their needs, and engages them at just the right time, and in just the right way.

Click Consult's Content Marketing Service Process

Our content marketing service

At Click Consult, content marketing is something of a speciality (and an award winning one!). Our strategies are bespoke, designed to build and strengthen trust with both current and potential consumers, raise awareness of your brand, and establish you as an expert in your field, setting the groundwork for long-term business relationships.

With so many businesses and individuals creating and publishing content online, we can help you to differentiate your brand with a bespoke content marketing strategy that truly resonates with your customer base and helps to enhance your search engine visibility.

What can content marketing do for your business?

As well as raising brand awareness, building trust and credibility for your brand and creating connections with consumers, the quality and relevance of your content is a major influencing factor for SEO. As Google aims to return the most relevant and useful results to answer search queries, the brands that rank well in search results are those which provide a great consumer experience by regularly publishing unique, customer-focused content.

When your assets are shared, this helps to spread your message and increase brand awareness. The higher the relevance and quality of those shares, the greater the chance your content gets seen by the right audience, and attracts the right kind of traffic.

Content marketing also has an important role to play in helping to create genuine, organic inbound links from influential and trustworthy sources: another important factor Google takes into account when ranking your site.

A content marketing campaign is not one size fits all, but is unique in style and content – it has to be to suit your audiences, industry and objectives. A well-planned content strategy can have multiple benefits for brand awareness, positioning, SEO and ROI; and a strong campaign can provide an insight into your target audience’s views and opinions, making your next campaign idea easier to implement.

Content marketing is not just for established companies, it is useful for identifying and building target audiences. Using a hybrid strategy of SEO, brand awareness and social outreach can provide an insight into the audience's wants, needs and current interests.

Many campaigns may aim for quick wins, but it is also important to concentrate on long term goals and one way to accomplish this is through SEO. Great quality, well-targeted content that offers value to the customer is rewarded on search engine results pages; the smarter you are with your content and campaigns, the better the results in terms of:

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Acquiring relevant, authoritative backlinks to your website through outreach and social sharing

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Engagement from relevant influencers and your target audience on social and across the digital landscape

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Improving your search engine performance by signalling to Google that your website is relevant to your target audience, and has trust and authority

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Encouraging new visitors to the site, increasing traffic and boosting conversions

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Increasing brand awareness helping to broaden your audience reach

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Creating evergreen content that can be updated and reused

Our clients have been featured in

Who we've helped

SEO & Content Marketing

See how our teams delivered an integrated strategy across SEO and content marketing for one of the UK's largest outdoor clothing brands.

43 media placements
75 social mentions
475k social impressions
View Case Study
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Digital PR

A look at Click Consult's award winning digital PR campaign for global charity brand Oxfam's UK charitable gift site. We delivered a record 32% increase in revenue during the course of the campaign

+ 32.73% Revenue
+ 22.64% organic Sessions
+ 27.10% Transactions
+ 3.64% eCommerce Conversion Rate
View Case Study
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Technical SEO

See how our technical SEO work delivered in all areas of a competitive market for on of the UK's biggest energy comparison providers.

+ 125% organic sessions
+ 364% goal completions
+ 131% site users
View Case Study
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Digital PR

See how our digital PR campaign delivered in all areas of a competitive market for on of the UK's biggest HR and health & safety advisors

30 placements
63 average domain authority
View Case Study
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Our content marketing team

Our team of content marketing creatives bring digital experience totalling decades, and thrive in collaboration both with colleagues and third parties. Our award-winning content marketing has grown businesses of all sizes through improved link profiles, increased referral traffic, satisfying consumer interest and more. We believe in bespoke, original, and creative content that is able to delight, inspire and entertain.

Over the past 2 years I have been working with Click to help support search improvements from content, technical and reporting insights.

The team have been helpful and responsive to understand and adapt to changing business requirements and challenges and help improve our websites search rankings for customers.
Daniel Hall Search Manager

From the outset of the project, Click Consult clearly understood our business objectives and formulated a search strategy that would help to deliver commercial results across key product areas. They have been professional in their approach, shown great attention to detail and the results achieved to date have been thoroughly impressive.

We were impressed with the attention to detail demonstrated in the strategy planning for the campaign. The level of knowledge they achieved in such a short time helped considerably in achieving targets.

The team at Click put together a campaign that underpinned our objectives and have achieved fantastic results within a very short space of time.

Julian Charles

Our content marketing services

There are few better ways to build your credibility and search visibility than through creating original, relevant and engaging content, which is naturally shareable and creates a buzz around your brand. Whether you’re looking to work with top journalists or micro-influencers with a dedicated following, content marketing can have huge impacts on search visibility, brand recognition and, importantly, profitability.

We've helped to grow brands of all sizes

Tesco logo colour
Chums logo
boohoo logo
LloydsPharmacy Online Doctor Logo
Age UK Logo
Sanofi Logo
ABTA Logo
Regatta Logo
Kwik Fit Colour Logo
Chill Insurance Logo
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Content marketing FAQs

Here are some of the most commonly asked questions we get at Click Consult, we hope you find this useful

What is content marketing?

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Content marketing is an inbound marketing technique that focuses first and foremost on the consumers’ needs. By using content that educates, inspires and entertains your prospects, you allow them to make an independent decision about your product or service.

Why is content marketing important for a business?

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Content marketing is important for a business because it gives the user more control over their purchasing decisions. While prospects understand they are still being sold to, it circumvents over-pushy sales techniques while delivering content that meets their needs.

As well as raising brand awareness, building trust and credibility for your brand and creating connections with consumers, the quality and relevance of your content is a major influencing factor for SEO.

Content marketing also has an important role to play in helping to create genuine, organic inbound links from influential and trustworthy sources: another important factor Google takes into account when ranking your site.

Does my business need content marketing?

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Your business certainly would benefit from content marketing as it can boost your organic search (SEO) results. Working in tandem with each other to generate brand awareness and increase your domain’s authority, content marketing is a key part of any organic search (SEO) strategy.

How soon would I expect to see results from content marketing?

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Similarly to social media marketing, the rate of results is dependent on your KPIs and campaign type. You could see campaign results in as little as two-months. However, the point of content marketing is also to attract and delight your customers, which, of course, progresses over time as you nurture them.

How much does content marketing cost?

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Due to the nature of content marketing, the cost can vary depending on the objectives you are looking to meet. You could be looking for brand awareness for a new product launch, or looking to drive digital PR coverage to supoport your organic search (SEO) efforts, or after our initial analysis we’d recommend a targeted content marketing strategy to help drive authority to key areas of a website.

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