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What is Google Analytics 4?

With the facility to track common metrics such as session duration, landing page, pages per session, bounce rate and more, combined with the ability to craft unique actions for tracking important brand interactions (sign-ups, downloads etc.) and eCommerce tracking, Google Analytics 4 (GA4) should be considered a must for brands serious about succeeding online.

In addition to this, however, GA4 is capable of full integration with a host of other Google Products which allows us to use the data in combination with other tools, other Google properties and to present the outcome and insights in data visualisations via Google Looker Studio (formerly Data Studio).

Our Google Analytics 4 service

Beginning with a full review of the account and picking apart each property and view to piece together a full understanding of the account as it stands, our service is about ensuring that the tool is collecting and recording the right data. It’s not enough to simply total numbers, Google Analytics 4 can offer tremendous insight if used properly – and that is the aim.

By making full use of the service to track consumer journeys, interactions and site performance, we look to produce a finished product that not only records data but outputs ideas and improvements. At a time when data-driven is more of a buzzword than a commitment, our service looks to make sure that it’s more than just a phrase, feeding the gathered data into strategy and delivering insightful reporting to both the experts working on the account and to stakeholders.

What can Google Analytics 4 do for your business?

While Google Analytics has been an important tool for online businesses for almost 20 years, the transition from Universal Analytics to GA4 in 2023 represented a big shift in what analytics can do as much as what it allows you to do. Analytics has always allowed brands to judge online performance from goal completions to purchases, check seasonality and trends and plan strategy with the help of data, GA4 has introduced more of the options that will be familiar to users of Google Ads, allowing brands to enhance their own judgement and understanding with powerful machine learning. You can find out more about these new capabilities and what opportunities they offer for your business over on our GA4 Content Hub.

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Monitor performance

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Analyse trends

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Predict opportunities

Who we've helped...

Paid Search (PPC)

Discover how our innovative broad match keyword strategy delivered immediate results in one of the UK's most competitive markets.

+ 62% Customer revenue
+ 47% Customer transactions
+ 9% Average order value
View Case Study
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Organic Search (SEO)

See how our local SEO campaign delivered in all areas of a competitive market, including a 42% increase in conversions for the UK's largest grocer.

+ 17% Website clicks
+ 27% Phone calls
+ 42% Total conversions
View Case Study
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Organic Search (SEO)

See how our organic search (SEO) campaign delivered across all areas including a 44% increase in keyword rankings.

+ 44% rankings
+ 23% revenue
+10% organic sessions
View Case Study
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Paid Search (PPC)

Find out how our paid media (PPC) strategy increased ROI by 139% for one of the UK's leading fashion brands.

+ 431% UK non-brand revenue
+ 139% ROI
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Organic Search (SEO)

Discover how our organic search campaign increases online revenue by 144% for the pharmaceutical giant.

+ 144% organic sessions
+ 43% overall sessions
+ 77% organic revenue
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Paid Search (PPC)

Get the full picture about our PPC campaign for the photo-printing specialists, and a snapshot of the exceptional results achieved in terms of conversion rate, revenue and ROI.

+ 355% ROI
+ 162% conversion rate
View Case Study
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Organic & Paid Search

See how our teams delivered an integrated strategy across SEO and PPC for one of the UK's biggest ecommerce sites distributing pet products and supplies.

+ 35% organic sessions
+ 36% revenue
+ 68% transactions
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Click Consult's Analytics Team

Our Google Analytics 4 team

With Google Analytics Certification a core part of our training, you can be sure that our experts are ready, willing and able to get the most out of your Google Analytics 4 account. Our team are passionate about data, and are always keen to ensure that strategy and action are both powered by the understanding that comes from well implemented and managed Analytics accounts.

Our Google Marketing Platform services

Google Marketing Platform is the collective name for a group of advertising and analytics platforms allowing brands to maximise performance online - our services help clients to harness the full potential of these platforms and achieve the results they deserve.

We've helped to grow brands of all sizes

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