What is email marketing?

Email marketing is among the most important methods of communication available to any business operating in online. The beauty of an email marketing campaign is that you can communicate a vast amount of information to a targeted, engaged audience in an instant. You can place a variety of resources, information, messages, images and links and, with platforms like Pardot, can offer something unique and relevant for everybody that receives the message.

Email marketing is a proven way of building trust in a brand, but also staying in touch and leading potential or current customers back to your website. In addition, personalising your messages – as good email marketing should – offers the chance to boost click through rates and visitors become leads and many eventually find their way further along the buyer’s cycle to become converted leads.

Our email marketing service

Using the marketing automation software Pardot (from Salesforce), we will build a comprehensive and targeted database of contacts. Beginning with your current database or target market as a foundation, we will develop your lists, compiling targeted contacts from businesses to individuals in a database that fall into your target campaign segment.

If it forms part of your strategy, then we can create forms on your website or social profiles – allowing prospective clients or readers to sign up to newsletters or join your mailing list. The information collected here will form a valuable database, as these users have shown a genuine interest in your product or service and opted in to your future campaigns.

Once we have begun to build out your mailing lists, we will then develop a bespoke strategy which will be include both automated email tracks and manual, agile campaigns to engage and retain your audience. This could be in the form of written content, imagery, product information, infographics and more. Additionally, the Pardot platform allows us to segment the database and target different markets with tailored content for each segment.

Our email marketing service provides a number of options, ranging from fully automated programs to basic email marketing communication, whatever your campaign requirements may be, our expert team have a wealth of experience in executing campaigns across a multitude of industry sectors. Whether your email marketing would be centred around a monthly newsletter, sending promotional emails or even abandoned basket follow up emails, our team can formulate strategic campaigns that deliver ROI for your brand.

What can email marketing do for your business?

There are a host of benefits to email marketing campaign, and the results that a business can achieve are enormous – explaining why email marketing is still regularly quoted as among the top marketing techniques year after year. Major benefits include:

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Low cost

The cost of an email campaign is lower than other forms of digital and offline marketing.

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Targeting

Emails are one of the only forms of marketing that users choose to receive. By opting into, or registering their interest, they have often asked you to directly contact them about future products, services or to offer the latest news. This often leads to higher rates of engagement and conversion.

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Relationship building

Email marketing, done properly, can promote positivity and trust for your business with current and prospective customers, developing long term relationships.

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Our email marketing team

Our email marketing experts are experienced in most major email automation platforms and can help to optimise campaigns on the platform of your choosing, or offer access to industry leading marketing automation platform Pardot to help tap your brand’s email marketing potential. With almost two decades of experience, and a drive to succeed, Click Consult’s email marketing can help your business progress.

We've helped to grow brands of all sizes

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Our email marketing services

Email marketing FAQs

Here are some of the most commonly asked questions we get at Click Consult, we hope you find this useful

What is email marketing?

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Email marketing is exactly what it says on the tin, the beauty of an email marketing campaign is that you can communicate a vast amount of information to a targeted, engaged audience in an instant.

Why is email marketing important for a business?

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Email marketing is important for a business because it can underpin marketing strategies such as social media and content marketing. Due to its flexible capabilities email marketing allows you to connect with your consumers and prospects on a massive scale.

Does my business need email marketing?

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If you have a robust content marketing strategy, email marketing is essential to get the content to the right people at the right time.

Almost everyone across the globe uses their email, so it’s a great way to get in front of a larger audience at a fraction of the cost. It enables you to build relationships with new and existing customers through highly targeted and personalised campaigns.

How soon would I expect to see results from email marketing?

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Conversions can happen as quickly as the same day the email is sent, and with A|B testing you can see what email is working and when. Email marketing is also a great way to increase sales at an affordable cost, as the cost per conversion (CPC) is considerably lower than paid media.

How much does email marketing cost?

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As with all of our services, the pricing for various marketing techniques is as bespoke as the strategies themselves. Get in touch with us to learn more about our email marketing strategies.

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