Website Development

Our website development process

Scoping and discovery phase

We open each project with an in-depth discovery phase. This involves a face-to-face meeting to help us develop a thorough understanding of your business, your marketplace, and your target audience. More importantly, at this stage, we look to develop an outline of your objectives and walkthrough your project requirements.

Site brief and specification

Based on the information from scoping and discovery, we produce a site brief and bespoke technical specification tailored to provide the best chance of achieving your objectives, and containing the details of various important elements such as:

• Website platform
• Site structure
• Functionality
• Templates
• Third-party integrations
• CMS requirements
• Keyword research and planning
• Project timeline

Wireframe design, site architecture and technical auditing

Our team of digital designers will work closely with your Project and Account Manager to develop wireframe designs for each page template of the website, ensuring your specification, objectives and brand guidelines are central to each creative. Our team will also provide a detailed overview of website architecture, displaying our proposed strategy in terms of interface, usability and overall site structure.

Each page template will be audited by our technical experts, ensuring that they have been designed in line with SEO, PPC, CRO and UX best practice. It’s at this stage we use our search marketing expertise and experience to provide you with the best possible platform on which to build your future online presence. Our initial designs will then be shared with for review and feedback.

Visual design and interactive prototypes

Once all wireframe designs have been fully approved by all stakeholders, as well as passing our internal technical audits, our talented front-end developers will bring the build to life. Utilising Adobe XD, our developers will transform static layouts into interactive prototypes. At this stage, the opportunity to review and provide feedback is offered within a live environment.

Site development and testing

Following the creation and approval of all templates, our developers will begin the build of your website. Our Project and Account Managers will work closely with the team, overseeing the build to ensure the project meets all agreed deadlines.

On completion of the build, the test site will again be analysed by our organic search executives who will run further tests and audits such as our ‘Pre-Go-Live Technical Audit’ and ‘Content Audit & Analysis’.

Combining our audit findings with client feedback, we will then produce a bespoke Test Site Issues Log, address each issue and again test ahead of the proposed website launch.

Website launch & go live testing

Once the big day has arrived, the website has been fully reviewed, tested and approved by all stakeholders – the next stage will be for our team to complete our Go Live process. We understand both the complexity and importance of this transition, and your designated SEO project specialist will work closely with the launch team to ensure the process is completed in accordance with industry best practice.

Post-launch, your project team will then complete a series of checks to ensure the ‘live’ site is performing as expected. Any remaining issues will be addressed with immediate effect.

Hosting

The importance of having fast, secure and reliable hosting is paramount when it comes to succeeding online. We offer a number of award-winning hosting solutions through our recommended partner UK Fast, however we understand every project is different and can work with you to develop a hosting solution tailored to your bespoke requirements.