Who is leading SEO for winter fashion?

As we approach the UK peak search volume season for winter fashion, Click Consult has conducted a comprehensive analysis of 150+ winter fashion keywords to identify the leading brands in the industry.

From this analysis, Click Consult has been able to identify the brands that are most effectively capturing the attention of winter shoppers.

What measures were used in the report?

In this analysis we have looked at three key measures of search:

  • Average organic rank: a measure of the average position a website holds in search engine results pages (SERPs) for winter fashion keywords. This is measured from a rank of 1 to 50.
  • Average search engine coverage: is a measure of how well a website’s content is indexed and accessible by search engines. It indicates the percentage of a website’s pages that are successfully crawled, indexed, and appear in search engine results pages (SERPs) for the keywords included in the analysis.
  • Share of Voice (SoV): this is an estimated measure of the traffic each brand obtains as a click through rate from the search results, based on their ranking position and the search volume of the keywords.

Based on our analysis of these winter fashion keywords, we’ve identified the top-performing domains in the industry. To showcase the leaders, we’ve compiled a league table of the top 50 website.

What to expect from the report?

In the report, you will find:

  • A league table, XY graph, and Share of Voice (SoV) analysis, to showcase the brands leading SEO performance for winter fashion
  • An in-depth explanation of the measures used in the analysis, what they represent, and why they are important
  • A review of the SEO best practices being implemented by the leading brands in our league table
  • How brands can achieve exceptional SEO performance through strategic implementation of best practices
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