Benchmark Conferences Industry News Organic Search (SEO) Searchmetrics’ Shyam Dattani on search trends for 2016 By Chloie Brandrick - December 21st 2015 We asked Shyam Dattani, a digital marketing specialist at search insights provider Searchmetrics, his views on the biggest search trends for 2016...
Organic Search (SEO) Outreach 101 By John Warner - December 16th 2015 Otherwise known as ‘influencer marketing’, outreach became a vital part of a link building strategy as social media and blogging...
Analytics Organic Search (SEO) What is data-driven SEO? By John Warner - December 14th 2015 The term 'data-driven' is one you will see appearing with increasing regularity in all areas of marketing, and one which...
Content Marketing & Digital PR How to plan your content By Chloie Brandrick - December 11th 2015 Content marketing has become so mainstream in the UK that 30% of companies employ content professionals in-house, according to research on...
Organic Search (SEO) Why your site structure is so important By John Warner - December 3rd 2015 Site navigation: structure, XML maps, link juice and more... Navigability is an important part of both the customer journey and...
Organic Search (SEO) A guide to hiring an SEO agency By Chloie Brandrick - December 2nd 2015 When your search marketing needs outgrow your in-house skill-set or capacity, engaging an agency can be a cost effective and flexible...
Analytics Industry News Social Media Are recent changes designed to make Twitter profitable? By John Warner - November 30th 2015 Recent changes to the social media platform have drawn its users’ ire, but are they the latest in a line...
Content Marketing & Digital PR Social Media Best practices for sharing on social media – Part 1 By Chloie Brandrick - November 26th 2015 The power of sharing is what sets social media apart from other marketing channels. When someone shares your post, they're...
Organic Search (SEO) Blogging 101 By John Warner - November 26th 2015 After listening to our readership, the 101 blog series will start to tackle introductions to important aspects of search marketing...
Click News Paid Search (PPC) As a digital advertiser, what does ad blocking mean for my business? By Chloie Brandrick - November 25th 2015 It’s become a subject of much debate in the media, but do ad blockers mean that online advertising has had...
Organic Search (SEO) Developing a keyword strategy By John Warner - November 19th 2015 Keyword research is a vital part of any SEO campaign, whether it is used to mould on-page copy, or to...
Industry News Organic Search (SEO) What is RankBrain? By Chloie Brandrick - November 16th 2015 RankBrain’s been getting a lot of media exposure recently, but it’s actually been part of Google’s core algorithm for quite...
Click News Drumming up answers to your search marketing questions By admin - November 12th 2015 In conjunction with the award-winning editorial team at The Drum, Click Consult has assembled a number of thought-leading articles, demonstrative...
Content Marketing & Digital PR Organic Search (SEO) Developing a brand story By John Warner - November 11th 2015 ‘Brand story’ is another of those buzz phrases that seem to bubble to the surface with little or no explanation,...