Industry News Organic Search (SEO) The march of the Penguin By John Warner - October 14th 2016 Making its first appearance on the 24th of April 2012, the Penguin algorithm update was one of Google’s most important...
Click News DMAs recognise Click Consult’s LloydsPharmacy Online Doctor work with place on shortlist By John Warner - October 13th 2016 While award wins and nominations are not out of the ordinary for Click, the latest DMA shortlisting is no less...
Analytics Google Analytics tips and best practice By Chloie Brandrick - October 11th 2016 Google Analytics (GA) is a invaluable tool for keeping track of whether your online marketing activity is succeeding and, critically, where you...
Analytics Content Marketing & Digital PR 5 ways to target your content better By Chloie Brandrick - September 30th 2016 Creating meaningful, authentic, lasting connections is one of the main objectives of digital marketing, where the focus is on offering high...
Industry News Organic Search (SEO) Penguin 4.0: The wait is over, Penguin finally part of core algorithm. By John Davies - September 23rd 2016 Official Google Webmaster blog has announced that latest update to Penguin incorporates it into the core algorithm In a post...
Click News Organic Search (SEO) Click Consult wins award for LloydsPharmacy Online Doctor Campaign By John Warner - September 22nd 2016 The fantastic work by Click Consult’s experts in search has been recognised at the inaugural Northern E-Commerce Awards Producing results...
Organic Search (SEO) On-page optimisation 101 By John Warner - September 16th 2016 By ‘on-page’, for the purposes of discussing technical optimisation, it is not the brand’s consumer viewable content, but the so-called...
Click News Northern Marketing Awards shortlist Click Consult in three categories By John Warner - September 15th 2016 With ongoing campaign successes for some high-profile clients, Click Consult is certainly keeping clients happy, but industry award panels are...
Content Marketing & Digital PR Organic Search (SEO) Paid Search (PPC) Augmented reality and the future of local advertising By John Warner - September 13th 2016 The search marketing industry was buzzing about the potential for local advertising demonstrated by Pokémon Go’s initial runaway success –...
Organic Search (SEO) Best practices for planning CRO (conversion rate optimisation) By Alan Reeves - September 5th 2016 If your website's getting plenty of traffic, but relatively few conversions, chances are are that you need to make some...
Organic Search (SEO) The Click Consult Traffic Drop Troubleshooter has landed! By John Warner - August 31st 2016 Google’s algorithm never sleeps, and sometimes it can cause sleeplessness in others – but why have you noticed that drop...
Click News Click Consult Selected By Liverpool ONE For Website Relaunch By Chloie Brandrick - August 30th 2016 We're delighted to be working with Liverpool ONE to support the relaunch of its website and strengthen its search visibility Leading North...
Analytics Content Marketing & Digital PR Organic Search (SEO) Social Media Analytics and content marketing – what to look for and where By John Warner - August 23rd 2016 It’s sometimes difficult to know what content is working when a brand first embarks on a content marketing campaign, but...
Inbound Marketing Email marketing 101 By John Warner - August 18th 2016 Email marketing has a dark past from which it is beginning to emerge – but why are online brands clinging...