Industry News Paid Search (PPC) In late September Google will be ‘simplifying’ ad rotation By John Warner - September 7th 2017 According to an announcement last week, Google will limit AdWords rotation options to two - ‘optimise’ and ‘rotate indefinitely’ -...
Benchmark Conferences Click News Industry News Benchmark Search Conference 2017: The Final Line-Up. Don’t Miss Out! By Chloie Brandrick - September 5th 2017 Are you passionate about achieving search marketing success for your brand? Fancy spending an inspiring day with the best in...
Paid Search (PPC) The pros and cons of paid search (PPC) platforms By John Warner - August 31st 2017 There are a lot of places, these days, to spend your PPC budget and it can be difficult to know...
Content Marketing & Digital PR Organic Search (SEO) 101 – Filling the content void (and outranking the competition) By Scott Rumsey - August 25th 2017 SEO is a highly technical practice and as such there is a science to it. We know that being data-driven...
Analytics Organic Search (SEO) Big data and the importance of context By John Warner - August 17th 2017 A recent TED Talk from ethnographer Tricia Wang dealt with the dangers of big data without context; is she right...
Analytics Content Marketing & Digital PR Social Media How to make your blog more successful By Chloie Brandrick - August 11th 2017 For many marketers, blogging is not just a key part of their role, but also a labour of love. So...
Benchmark Conferences Click News Content Marketing & Digital PR The power of storytelling By Bas van den Beld - August 2nd 2017 Bas van den Beld is one of Europe’s most sought after digital communications consultants, and a regular contributor to our...
Paid Search (PPC) Remarketing with Google: what it is and how to do it By John Warner - July 28th 2017 They’ve been to your site, they’ve expressed a need for your service, but they may not be quite ready to...
Archive A day in the life of Anna Dunbar, Head of Business Development By Chloie Brandrick - July 26th 2017 What will our Head of Business Development Anna miss about Click while she's on maternity leave? Describe your role as Head...
Content Marketing & Digital PR Organic Search (SEO) 101 – The SEO value of visual search By Chloie Brandrick - July 24th 2017 Our brains process visual content such as infographics, video and slideshows more effectively than text alone. In fact it's estimated...
Organic Search (SEO) Optimising images for SEO By Scott Rumsey - July 20th 2017 It goes without saying that images are an increasingly important part of businesses' online strategies and that posts which include...
Benchmark Conferences Organic Search (SEO) Why we’re going to stop teaching SEO By David Edmundson-Bird - July 14th 2017 David Edmundson-Bird is Principal Lecturer in Digital Marketing & Enterprise at Manchester Metropolitan University, where he runs a number of...
Social Media What you need to know about recent changes to LinkedIn By Chloie Brandrick - July 13th 2017 If you’re a LinkedIn user, you‘ll more than likely have noticed some pretty drastic changes to the desktop interface. Love...
Industry News Google penalties targets bloggers, digital ad spend soars & the latest social developments By Chloie Brandrick - July 13th 2017 Click Consult reviews the latest search marketing developments serves them to you in bite sized chunks... Google ads Google is testing two...