Benchmark Conferences Industry News Organic Search (SEO) Searchmetrics’ Shyam Dattani on search trends for 2016 By Chloie Brandrick - December 21st 2015 We asked Shyam Dattani, a digital marketing specialist at search insights provider Searchmetrics, his views on the biggest search trends for 2016...
Analytics Organic Search (SEO) What is data-driven SEO? By John Warner - December 14th 2015 The term 'data-driven' is one you will see appearing with increasing regularity in all areas of marketing, and one which...
Content Marketing & Digital PR Social Media Best practices for sharing on social media – Part 2 By Chloie Brandrick - December 4th 2015 Social sharing is one of the most powerful ways of increasing the reach of your content. Here's Part 2 in...
Organic Search (SEO) A guide to hiring an SEO agency By Chloie Brandrick - December 2nd 2015 When your search marketing needs outgrow your in-house skill-set or capacity, engaging an agency can be a cost effective and flexible...
Industry News Organic Search (SEO) What is RankBrain? By Chloie Brandrick - November 16th 2015 RankBrain’s been getting a lot of media exposure recently, but it’s actually been part of Google’s core algorithm for quite...
Paid Search (PPC) 5 things about Bing Shopping By Chloie Brandrick - November 9th 2015 Bing Shopping Campaigns have been running in the US for some time and are now available to UK advertisers Online...
Organic Search (SEO) Why has my traffic dropped 70% overnight? By John Warner - November 6th 2015 With the Panda 4.2 change to the Google Algorithm due by the end of the year and an official webmaster...
Organic Search (SEO) What’s Google’s policy on duplicate content? By John Warner - October 15th 2015 Updated July 2024 Duplicate content is a term used to describe content that appears exactly the same across different URLs...
Social Media Twitter News (Twews?) By John Warner - October 6th 2015 It's been a busy couple of weeks insofar as Twitter is concerned, but we've not had the time to address...
Social Media Wish you were here – how social proof & UGC are driving the travel industry By Chloie Brandrick - September 9th 2015 It seems that no holiday is complete nowadays until you've posted photos, videos and reviews online to share your experience...
Content Marketing & Digital PR The Goonies for grown-ups By Chloie Brandrick - August 28th 2015 The Goonies has the dual accolade of having been a box office hit and enduring cult classic, and this year...
Social Media 5 amazing things you didn’t know you could do on Twitter By Chloie Brandrick - August 6th 2015 While we wait to see how its roll-out of 'click to buy' buttons pans out, here's some interesting stuff you...
Click News Industry News Organic Search (SEO) How Black Hat SEOs hack websites for SEO benefit By Stuart Jones & John Doyle - July 30th 2015 At Click Consult, the final week of July started with a message from Google Search Console, informing us that one...
Content Marketing & Digital PR Inbound Marketing The psychology of influence and persuasion By Chloie Brandrick - July 29th 2015 In today’s world, we receive an average of 10,000 messages per day. What psychological principles can we apply to cut...