Paid Search (PPC) Walkthrough: Getting started with Google Adwords By Scott Rumsey - November 22nd 2017 One of the things that we are often asked to produce by our clients is a series of step-by-step guides...
Organic Search (SEO) 101 – What does ‘bounce rate’ mean and how does it affect SEO? By Chloie Brandrick - November 16th 2017 Bounce rate is one of the most useful, but often misunderstood, metrics in web analytics. Here we explain the basics...
Content Marketing & Digital PR Organic Search (SEO) The Benefits of Digital PR By Scott Rumsey - November 15th 2017 When it comes to growing a business online there are multiple things that you can do to bring success, but...
Paid Search (PPC) Fine tuning your PPC By Scott Rumsey - October 25th 2017 Search engine marketing (SEM) is fast becoming one of the most important considerations for businesses as they try to break...
Content Marketing & Digital PR 5 ways to ensure your Christmas marketing campaign is a Christmas cracker By Chloie Brandrick - October 4th 2017 With Christmas just a couple of months away (not to mention Black Friday and Cyber Monday in between), savvy brands...
Organic Search (SEO) Successful CRO – a data-driven approach By Scott Rumsey - September 13th 2017 If you go back a few hundred years, what we take for granted today would seem like magic - being...
Benchmark Conferences Content Marketing & Digital PR Social Media Building online confidence and trust in a crisis By Amanda Coleman - September 7th 2017 We hear a lot about social media and content marketing for business, but this kind of engagement is also vital...
Click News Industry News Organic Search (SEO) Paid Search (PPC) Which search marketing superhero are you? By John Warner - September 7th 2017 In preparation for the upcoming third annual Benchmark Search Conference, Click Consult is giving you the chance to find out...
Paid Search (PPC) The pros and cons of paid search (PPC) platforms By John Warner - August 31st 2017 There are a lot of places, these days, to spend your PPC budget and it can be difficult to know...
Content Marketing & Digital PR Organic Search (SEO) 101 – Filling the content void (and outranking the competition) By Scott Rumsey - August 25th 2017 SEO is a highly technical practice and as such there is a science to it. We know that being data-driven...
Organic Search (SEO) What is canonicalisation? By Chloie Brandrick - August 17th 2017 It's a complicated-sounding word that serves a very useful function in making sure both visitors and search engines see the...
Analytics Organic Search (SEO) Big data and the importance of context By John Warner - August 17th 2017 A recent TED Talk from ethnographer Tricia Wang dealt with the dangers of big data without context; is she right...
Archive A day in the life of Anna Dunbar, Head of Business Development By Chloie Brandrick - July 26th 2017 What will our Head of Business Development Anna miss about Click while she's on maternity leave? Describe your role as Head...
Benchmark Conferences Organic Search (SEO) Why we’re going to stop teaching SEO By David Edmundson-Bird - July 14th 2017 David Edmundson-Bird is Principal Lecturer in Digital Marketing & Enterprise at Manchester Metropolitan University, where he runs a number of...