LIVE updates: This month in search marketing [August 2024]

2nd August 2024

Microsoft delivers new Ad format for the automotive market

Microsoft Advertising has announced the global rollout of its Automotive Ads format. Initially launched in specific sectors such as travel and finance, the platform is now offering this specialised ad type to all advertisers within the automotive industry.

This development highlights Microsoft’s dedication to tailor advertising solutions for diverse sectors. By introducing Automotive Ads, the platform aims to enhance campaign performance and deliver more impactful results for automotive businesses

5th August 2024

Google Introduces New Tool to Identify SEO Gaps

Google has introduced a fresh tool designed to streamline the SEO optimisation process for website owners. The new recommendations feature within Search Console offers tailored suggestions based on the platform’s indexing, crawling, and serving data.

Previously available information has been repackaged into actionable recommendations, aiming to simplify SEO efforts. This includes guidance on implementing structured data, creating sitemaps, and identifying trending search terms.

It’s important to note that this feature is currently in an experimental phase and will be gradually rolled out to websites. Google emphasises that the recommendations are suggestions and should be evaluated within the broader context of business SEO strategies.

5th August 2024

OpenAI backtracks on ChatGPT watermarking plans

OpenAI has made a significant U-turn on its plans to watermark ChatGPT-generated text. Despite developing a system claimed to be 99.9% accurate, the company has abandoned the initiative due to technical challenges and overwhelming user resistance.

Internal data revealed that nearly a third of users would reduce ChatGPT usage if watermarking was implemented, highlighting the potential negative impact on user experience and adoption. OpenAI has also expressed concerns about the potential for unintended consequences, such as the stigmatisation of AI-generated content.

While the company is exploring alternative methods like metadata embedding, the immediate focus is on addressing user concerns and refining the ChatGPT experience. This development underscores the complexities of balancing AI innovation with ethical considerations and user acceptance.