Expert digital design predictions for 2025

As AI continues to evolve, the world of design faces both challenges and opportunities. In 2025, designers are either embracing AI tools to streamline and elevate their creative processes, or are boldly adopting unconventional design approaches to stand out from AI-generated content.

Our Digital Design Manager, Lisa Mittal, shares her insights into the trends that will shape digital marketing assets in 2025.

Advancements in AI

“As AI advances it is starting to become good enough to move from being used only for concepts to being used as final design pieces” – Lisa Mittal, Digital Design Manager

AI technology has been fundamental in transforming the digital marketing landscape in 2024, and Lisa predicts this will only continue to develop as we move into 2025. Used initially as a tool for conceptual development, AI is now becoming capable enough to produce polished, final design pieces. This shift is driven by improvements in machine learning algorithms, which enable AI to generate highly detailed, aesthetically refined designs.

This evolution will not replace human designers, but it will accelerate the production timelines, and broaden creative possibilities, allowing designers to focus on more strategic and innovative aspects.

Textured human centred design

“Textured, human centred design is rising in popularity to rebel against AI generated content, and continue to showcase the importance of emotive human finished pieces” – Lisa Mittal, Digital Design Manager

Lisa also expects we’ll see a rise in designs that feature handcrafted elements, organic textures, and deliberate imperfections. This type of design will have a greater emphasis on showcasing the human element behind the design, contrasting the beauty of human touch with the often too robotic, perfectionist style of AI-generated content. This can include hand-drawn illustrations, authentic photography, and natural textures.

Bold minimalism

“The use of bold minimalism will increase to catch attention and make an impact in an oversaturated and information heavy world” – Lisa Mittal, Digital Design Manager

Minimalism will move beyond just “less is more” to focus on purposeful simplicity, Lisa suggests. Expect to see designs that prioritise clarity and impact through strong visuals. This could involve using bold typography, dramatic colour contrasts, and generous white space to guide the user’s eye and highlight key information.

Inclusive design

“Design is becoming more inclusive, to cater for every human being” – Lisa Mittal, Digital Design Manager

Lisa suggests that designers will prioritise accessibility features to ensure that digital products and experiences are usable by people with diverse abilities. This includes considerations for:

• Visual impairments (screen readers, alternative text)
• Auditory impairments (captions, transcripts)
• Cognitive differences (clear language, simple layouts)
• Motor impairments (keyboard navigation, voice control)
• Adjustable font sizes
• Customisable colour palettes

She also expects to see a greater representation of diversity in design, such as imagery, icons, and language. This will reflect the diverse range of human experiences and ensure that everyone feels seen and included.

Visually appealing data

“The rise of health and wellness wearables has boosted creativity in how data is displayed or visualised” – Lisa Mittal, Digital Design Manager

Lisa predicts we will see more visually engaging ways to track progress and achievements. Designs will incorporate more elements from game design such as badges, levels, and leaderboards to motivate users and encourage healthy habits.

Health data visualisation will move beyond basic charts and graphs to embrace more visually appealing and engaging formats. This could involve using vibrant colour palettes, creative animations, and interactive elements to make data exploration more enjoyable and intuitive.