Easy tips for spring cleaning your digital marketing strategy

Spring is a time for renewal, and that applies to your digital marketing strategy just as much as it does to your home or garden. As the season changes, it’s the perfect opportunity to refresh your approach, clear out what’s not working, and plant the seeds for new growth.

Our experts at Click have gathered their best practice, easy-to-implement tips for spring cleaning your digital marketing strategy, ensuring it will be vibrant, effective, and ready to flourish in the new financial year!

Grow your SEO

What’s trending this season?

“Keyword research is the foundation of SEO, but it is shifting from ‘words’ towards intent. It’s no longer just about the terms they are searching for, but the information they are expecting to find. Is it research? Are they looking to purchase? The best SEO strategies consider this, and provide useful content people want to see.” – Charlotte Chapman, Head of SEO

Just like those winter weeds, outdated keywords and strategies need to go. Forget just ‘what’ people are searching for, and start to consider the ‘why’. Are they browsing for inspiration, or are they ready to place those items into their virtual shopping cart?

Once you know what your audience is really after this season, you can replant your SEO strategy with fresh, relevant content that’ll bloom in search results.

Weed out broken links

In the same way a garden needs regular upkeep, your website requires attention to detail. Identify and repair any broken links so that those 404 errors don’t frustrate your website visitors. Ensuring all links are functional creates a smoother, more enjoyable experience for your audience and helps maintain a healthy digital presence.

Refresh Content

Give your existing content a fresh update by incorporating new data, insights, and examples. This ensures your audience receives current and valuable information, keeping them engaged, your content relevant, and your brand rising in the SERPs.

Plant the seeds for paid success

Prune underperforming campaigns

Use the fresh spring-time cleaning to re-evaluate and clean up your paid campaigns. Dive into your analytics, identify what’s not getting results, and don’t be afraid to cut it back.

Reallocate those resources to the campaigns that are thriving, ensuring your budget is used efficiently and effectively to cultivate the best possible outcomes.

Refresh ad copy

“Great PPC ad copy speaks directly to the user’s intent and solves their problem in a concise, compelling way.” – Will Dixon, Head of Paid Media

Just like spring flowers need sunshine and water, your ad copy needs a bit of freshening up to truly bloom. Make sure your messaging is engaging, timely, and speaks directly to what your audience needs. A well-crafted ad will attract the right attention and flourish.

Cultivate your social media community

Spruce up your profiles

If you’re giving your home a deep cleaning and general freshen up this spring, your social media profiles deserve a refresh too! Make sure your bios are up-to-date, your profile pictures are clear and current, and your visuals align with your brand’s latest guidelines.

A little sprucing up can make a big difference in attracting the right attention and making a great first impression.

Engage like a social butterfly

“Social media is about building relationships, not just broadcasting. Engage with your audience, listen to them, and provide value.” – Lara Harding, Senior Organic Social Media Executive

Don’t just post and hope the engagements will come to you. Interact with your audience, respond to comments, join conversations, and show genuine interest. This authentic interaction is like the sunshine and water for your social community, helping it grow and bloom.

Breathe new life into your content marketing

Repurpose and recycle

“Maximise your content’s potential! Breathing new life into existing material in different formats can significantly expand the reach and impact of your campaigns.” – Sarah Boyd, Content Marketing Manager

Spring cleaning involves organising and reusing what you already have; in the same way, your content marketing strategy benefits from repurposing and recycling. Breathe new life into existing material by transforming it into different formats, such as turning a blog post into an infographic or a webinar into a series of social media snippets. This not only maximises your content’s potential but also significantly expands its reach and impact.

Summary & final remarks

Spring cleaning your digital marketing strategy isn’t just about tidying up, it’s about revitalising your entire approach. Embrace this season of renewal to ensure your digital marketing efforts are targeted, efficient, and ready to cultivate successful results in the season ahead and beyond!