what is paid search click consult

What is paid search?

Paid search drives relevant, targeted traffic to your website by showing consumers ads for your business on search engine results pages (SERPs) when they search for keywords related to and targeted by your brand. The pricing model means you only pay a fee each time someone clicks on your ad and visits your site.

Pay per click (PPC) is the model of online or digital marketing whereby businesses pay a fee when their ad is clicked on by a potential customer. Placing a PPC ad that targets a specific search can help expose your brand and offering to a relevant audience, driving highly targeted traffic to your website.

This exposure improves if the ad links to a fully optimised site, with unique and well written content. If this is the case your ad should rank higher on the search engine results pages (SERPs) for the same or lower cost.

Our paid search (PPC) service

Click Consult has a collective wealth of experience across multiple competitive verticals, and our paid search service focuses on achieving the optimum performance for your budget. We begin by getting to know your business and what you want to achieve from your paid search campaign. Once we’ve clearly defined your objectives, we build a strategy that delivers your campaign targets and KPIs. We do this through a process of ongoing testing, optimisation and research – from keywords to demographics to competitors; all of the available information goes in to creating a strategy which is capable of pushing your brand forward and making a real impact on your brand’s revenue. Our three core focuses for paid media are:

Data is at the heart of every decision, and ensuring the collection of accurate and valid data to inform better decisions is part our core service value.

Creativity is required to get users from the SERP, onto your website and, ideally, turn them into a customer.

Testing is how we learn standing still is falling behind so we need to keep trying new things to optimise and grow, Analysis encompasses all of the above, without it all 3 are useless.

GOLD winners at the Digital Impact Awards for our paid media campaigns

In October 2023, Click Consult & Mr Clutch Autocentres won Gold at the Digital Impact Awards for the outstanding work and impressive results they have achieved for their paid media campaigns. Judges thought that the results were not only exceptional, but they were achieved while prioritising the clients future success.

WINNER (Gold): Best use of digital from the transport and logistics sector.

“The results were impressive as they showed a clear connection between the development of the PPC strategy and customer engagement. One judge thought this would have a great impact in the long-term, making Mr Clutch a clutch player in the auto services sector.”

View case study

Great agency at the forefront of search marketing. Fantastic account management coupled with real experts working on your campaigns = a winning combination.

We were facing a challenge with growing our generic campaigns profitably. However through adopting a test and learn approach with Google and Click Consult we are extremely pleased with the uplift in clicks, demand and ROI that has enabled us to scale up sustainably.
Paul Gray Marketing Director

Since moving from our old PPC supplier to Click, we have seen some very impressive results all round! All key PPC metrics have moved considerably in the right direction. ROAS, Conversions, Conversion Value, Clicks and Impressions are all up, and CPCs are down considerably.

We’re very pleased that we made the switch to Click, and we’re so impressed with their PPC work that we have just given them some SEO projects too!
Jack Stubbs Marketing Manager

We’ve been impressed by the way Click quickly grasped the positioning of our business and focused our PPC campaign around our objectives. Click didn’t just view our PPC campaign in isolation, but looked at our business strategy as a whole and how paid search could fit in with and complement other areas of our marketing activity

Having worked with previous PPC specialists with ‘good’ results, we wanted to find a company that could achieve ‘great’ results for our business. Click Consult did this through a more streamlined targeted approach, which consequently had two two main benefits, maximising our PPC budget and driving our enquiries to levels we have not seen previously.

Click have really stepped up to the plate when it comes to performance marketing, their tenacity and desire to help us as a company improve is second to none. Brilliant project planners, superb project delivery and results to boot, what more could you ask for?

We have done too well in our lead gen efforts this quarter and have produced more leads than our sales team can handle!
Linda West Director of Marketing

The team at Click put together a campaign that underpinned our objectives and have achieved fantastic results within a very short space of time.

Julian Charles

What can paid search (PPC) do for your business?

Paid search marketing is unique among digital techniques in that it has the facility to make an instant impact to your brand:

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Can give you first page exposure on major search engines

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Can send immediate and consistent traffic to your website

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Allows campaigns to be tested and ads to be accurately targeted

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Can be optimised to drive leads or transactions to your site

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Gives your brand large reach and exposure

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Ensures your ads match relevant search queries

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Allows for accurate tracking

Who we've helped...

Paid Search (PPC)

Find out how our paid media (PPC) strategy increased ROI by 139% for one of the UK's leading fashion brands.

+ 431% UK non-brand revenue
+ 139% ROI
View Case Study
Boohoo Case Study Slider Image

Paid Search (PPC)

Discover how our innovative broad match keyword strategy delivered immediate results in one of the UK's most competitive markets.

+ 62% Customer revenue
+ 47% Customer transactions
+ 9% Average order value
View Case Study
Chums Case Study Slider Image

Paid Search (PPC)

Get the full picture about our PPC campaign for the photo-printing specialists, and a snapshot of the exceptional results achieved in terms of conversion rate, revenue and ROI.

+ 355% ROI
+ 162% conversion rate
View Case Study
Truprint Case Study Slider Image

Paid Search (PPC)

Discover how we increased revenue by over 50% for a leading automotive brand...

+52.43% Revenue
+49.58 ROAS
-31.49% CPC
View Case Study
Paid search team Click Consult

Our paid search team

Our paid search team are all qualified Google Ads Professionals, Microsoft Advertising Accredited and have Google Analytics Individual Qualifications. The team boasts specialists in all areas of paid search, including lead generation, ecommerce, product listing ads (PLAs), many types of audience targeting placing them in the best position to deliver impressive and profitable paid search strategies for your brand.

Our paid search services

Paid search drives relevant, targeted traffic to your website by showing consumers ads for your business on search engine results pages (SERPs) when they search for keywords related to and targeted by your brand. The pricing model means you only pay a fee each time someone clicks on your ad and visits your site.

We've helped to grow brands of all sizes

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Ads targeted to deliver maximum ROI

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