Click’s Christmas Countdown: week 3 wrap up

Click’s Countdown to Christmas has come to an end! Below is a summary of the final tips that were hidden behind our digital advent doors this week.

Project management boards

“We use Trello and Monday.com for clients primarily. The importance of this can’t be stated enough, nothing slips through the cracks.” – Sabina Rana, Account Manager

Improved visibility and transparency

Project management boards give everyone on the team a clear view of tasks, progress, and deadlines in one central location.

Enhanced collaboration and communication

Team members can easily collaborate on tasks within the boards, share updates, and communicate seamlessly, reducing confusion and missed information.

Streamline processes with screen recording tools

“Important details can sometimes slip through meetings, and processes may be hard to remember. Use tools like Loom or Veed to record your voice and screen, capturing workflows your colleagues can revisit for reference. This saves time and boosts productivity” – Vanessa Lamas, Senior Marketing Executive

Knowledge preservation

Screen recordings capture and preserve valuable knowledge, processes, and tutorials for future reference.

Efficient onboarding and training

Screen recordings can provide clear, visual guides, streamline onboarding and training processes, reducing the need for repetitive explanations.

Set targets to judge performance

“Forecasting is difficult and projections are almost impossible to get spot on, so create a low, medium and high targets and use them to judge if you achieve satisfactory, good or exceptional performance” – Alan Reeves, Director of Search

Clear performance expectations

Setting multiple targets provides a clear framework for evaluating performance, ensuring everyone understands what constitutes success at different levels.

Reduced pressure and increased motivation

Setting a range of targets means employees feel less pressure to achieve unrealistic goals and are more motivated to strive for the best possible outcome.

Word count is not a ranking factor

“Word count is not a ranking factor. Longer content tends to rank better because it is richer and has more helpful information. If you aim for a word count, you will end up with a page full of fluff instead.” – Dave Gossage, SEO Manager

Focus on quality over quantity

Prioritising the creation of high-quality, informative content over simply meeting a word count target leads to better user experience and higher search engine rankings.

Avoids keyword stuffing and fluff

Focusing on quality content prevents the temptation to artificially inflate word count by including irrelevant keywords or padding content with unnecessary information.

Empower employees to be your brand’s voice

“Inspire your team to share real stories about their work experiences on LinkedIn or Instagram. This builds authenticity and humanises your brand. Offer light training to ensure alignment with your brand voice while keeping their content genuine” – Vanessa Lamas, Senior Marketing Executive

Enhanced brand authenticity

Employee-generated content provides a genuine and authentic perspective on the company culture, values, and work environment.

Increased brand reach and engagement

Leveraging the personal networks of employees allows companies to expand their brand’s reach and encourage deeper engagement with their target audience.