Click’s Christmas Countdown: week 2 wrap up

From technical SEO tips, to innovative ways of using generative-AI: week 2 of our Christmas Countdown has offered some fresh and insightful new tips direct from our Click experts, to drive your digital marketing performance in 2025.

Don't use robots.txt and meta robots in conjunction with each other

“Don’t use robots.txt and meta robots in conjunction with each other. If you are disallowing a page in robots.txt then search engines won’t see the meta robots so any rules you provide in there will be ignored.” – Dave Gossage, SEO Manager

Avoids conflicting instructions

Using both robots.txt and meta robots tags on the same page can lead to conflicting instructions for search engine crawlers. If a page is disallowed in robots.txt, any meta robots tags on that page will be ignored.

Maintains clear and consistent instructions

Using only one method to control crawling and indexing helps to ensure that your instructions are clear, consistent, and easy to understand for search engine crawlers. This helps to avoid confusion and potential issues with indexing and ranking.

Track competitor growth

“Keeping a close eye on competitor activity to see how they’re diversifying each year” – Sabina Rana, Account Manager

Proactive strategy development

Monitoring competitor growth and keeping up to date with how they’re diversifying helps you proactively develop your own strategies to stay ahead of the curve, including identifying potential threats, opportunities, and areas for innovation.

Informed decision making

Tracking competitor growth provides valuable insights that can inform your business decisions. You can allocate resources effectively, prioritise marketing efforts, and make strategic adjustments to maintain a competitive edge.

Leverage user-generated content

“When brainstorming engaging and shareable campaign ideas, focus on topics or themes that you’d naturally discuss or share with your friends. If it’s something you find interesting or worth sharing, chances are others will feel the same!” – Sarah Boyd, Content Marketing Manager

Authentic and relatable content

Focusing on topics or themes that are likely to naturally occur in conversations allows you to create content that is authentic, relatable, resonates with your target audience, and encourages sharing.

Improved engagement and sharing

When you share content that you genuinely find interesting, you’re more likely to convey your enthusiasm to your audience. This passion can inspire engagement, likes, shares, and comments, ultimately boosting your campaign’s reach and impact.

Build strong brand partnerships

Collaborate with other brands to create mutually beneficial campaigns and reach new audiences.

Expanded reach and visibility

Partnering with complementary brands can significantly expand your reach and introduce your brand to new audiences. This can lead to increased brand awareness and potential customer acquisition.

Enhanced brand perception

Collaborating with well-respected brands can elevate your brand’s perception and credibility. Forming these partnerships, allows you to position yourself as a leader alongside more well-established brands in your industry, and gain trust from new customers.

Ask ChatGPT for help with tools

“If you are struggling to build a report or find what you need in Looker Studio or Google Analytics, ask ChatGPT how to do it” – Lauren Fellows, SEO Manager

Efficient problem-solving

ChatGPT or other generative-AI platforms such as Gemini can quickly provide tailored solutions to specific data analysis challenges, saving time and effort in navigating complex tools like Looker Studio and Google Analytics.

Enhanced data insights

You can uncover deeper insights from your data by leveraging the capabilities of generative AI. The AI can help you formulate effective queries, identify trends, and interpret complex data sets, leading to more informed decision-making.