Insights - Social Media

Thinking beyond vanity metrics

Thinking beyond vanity metrics

We know all too well that the figures and numbers that make up some reports don’t mean as much as...

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This Month in Social [September]

In this month’s ‘Month in Social’, we have put together ‘updates in a nutshell’ for all the updates and new...

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LinkedIn’s Business Manager explained

Announced earlier this year, LinkedIn’s latest feature ‘Business Manager’ has been making its way onto user dashboards since July 2022....

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Insta-shop: getting a handle on social shopping

By 2024, eight out of 10 businesses will use social media to sell their goods or services. This article will...

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In Focus: from Facebook to Meta – the evolution of Facebook ads

In this article, we give you the ‘lowdown’ on Facebook Ads, the evolution of the site, some statistics and a...

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This month in search [June 2022]

May was quite the month for updates - even in a few successive years of turbulent algorithm activity, and some...

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Time Out with Click: Social Media

Search and digital marketing dominate the advertising world, which can be tricky to navigate. We are here to help you...

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Under the Influence: Influencer Marketing Explained

Influencer marketing is less of a new marketing technique than an extension or an evolution of older methods. By forming...

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This Month in Social – March 2022

In this month’s ‘Month in Social’, we have put together an ‘updates in a nutshell’ for all the updates and...

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Year in social media

That year in social – 2021

We have taken a look at some of the biggest updates throughout the year of 2021, and how social channels...

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Year in social media

That year in social – 2020

We have taken a look at some of the biggest updates throughout the year of 2020, and how social channels...

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Year in social media

That year in social – 2019

We have taken a look at some of the biggest updates throughout the year of 2019, and how social channels...

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Year in social media

That year in social – 2018

Below we have taken a look at some of the biggest updates throughout the year of 2018, and how social...

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The role of brand personality in customer engagement

In any business setting social media provides a new(ish) context for investigating customer engagement. This article explores one of the...

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In Focus: Social Media Marketing – 5 Rules to Create By

As we get closer to the end of the first quarter of 2022, January ‘23 doesn’t seem that far away....

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