Insights - Social Media

How to be a social influencer

Influencers may be social media’s most powerful commodity in terms of branding - and you don't have to be a...

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The evolution of influencer marketing  

As we’re sure you have heard, two of the most significant developments in the last 18 months have been the...

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Marketing lessons from Donald Trump

“We will make America strong again. We will make America proud again. We will make America safe again. And we...

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blackfriday

Last minute tips for Black Friday

The Fresh Prince of Bel Air is not the only phenomenon Philadelphia has given the world – the city is...

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Analytics-and-content-marketing---what-to-look-for-and-where-hero-image

Analytics and content marketing – what to look for and where

It’s sometimes difficult to know what content is working when a brand first embarks on a content marketing campaign, but...

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You won’t believe these 5 helpful hints for creating (non-clickbait) clickable headlines!

How much simpler things were for headline writers in the halcyon days of July this year, but with a new...

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short terms fads blog header

Trending terms – should content reflect short term fads?

It will come as no surprise to find that a certain sporting event occupies 16 of the top 20 trending...

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The rising fame of bloggers and vloggers – what it could mean for search marketing

The rising fame of bloggers and vloggers – what it could mean for search marketing

Five years ago, Zoe Sugg, Tanya Burr, Jim Chapman and Louise Pentland were unheard of. Flash forward to 2016 and...

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loyalty killer

5 customer loyalty killers

It's a well-worn marketing adage that retaining loyal customers is less expensive than gaining new ones. So what are the key customer...

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We’ve won an award for our Oxfam campaign!

High quality content assets, a holistic approach and devotion to the client brand made our work on Oxfam Unwrapped one of...

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Click Consult reviews top 10 resources

While reviewing download numbers as part of the standard asset production strategy, it came to our attention that our top...

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UTM blog (1)

Adding UTM tracking to your social DNA

Though Google Analytics offers some reporting for social referral traffic, the level of detail can sometimes be too limited to...

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instagram ads

Is paid social media for you?

Social media advertising (paid social media) can be an effective way to amplify your other inbound marketing activities - and...

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101 REFRESH YOUR SOCIAL STRATEGY

Social media 101: How to refresh your strategy

Is your social media activity packing enough punch? Help is at hand to stop your brand’s social experience from going stale...

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Ask the Experts Chloie

How does social media help to improve my brand’s online visibility?

Content & Marketing Exec Chloie Brandrick explains the importance of social media marketing in raising your business' profile... The buzz...

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