Insights - Social Media

Behind the screens: what social media is really doing to our mental health

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Trick or Treat: Thrilling marketing campaigns that have backfired, & those that have worked a treat

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Struggling with audience reach? Social media can help

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How to build and maintain strong influencer relationships

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3D graphic image of man lunching, with a similar style of graphic dumbels in the background.

Harnessing the power of sports marketing to rally a nation

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Graphic image of the olympic rings, and the olympic torch on a TV

Redefining marketing in the post live-TV era: examples from the 2024 Olympics

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Ancient Greek bust with a blue bird on it's head beside a magnifying glass

TikTok’s olympian rise from youth entertainment platform to ruling the search realm

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Comparing impacts & advantages of paid vs. organic social media strategies

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Harnessing the influential power of ‘Social Sirens’

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How to find the right sound for your TikTok

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Socials in 2024: Striking the balance between ‘on trend’, ‘anti-trend’ and human connection

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The psychology behind influencer marketing

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How to use TikTok for your business

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User-Generated Content: Turning fans into brand advocates

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Social media’s impact on search rankings

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