Content Marketing & Digital PR Organic Search (SEO) Paid Search (PPC) Social Media Last minute tips for Black Friday By John Warner - November 18th 2016 The Fresh Prince of Bel Air is not the only phenomenon Philadelphia has given the world – the city is...
Analytics Organic Search (SEO) Paid Search (PPC) Penguin, back and on good form By Daniel Marshall - November 15th 2016 If you didn’t already know, Google announced it was rolling out its latest incarnation of the Penguin algorithm on the...
Analytics Paid Search (PPC) Personalisation is the new optimisation By Scott Rumsey - November 11th 2016 Businesses can now use personalised CRO to understand user behaviour, improve website performance and maximise the value of traffic. So...
Analytics Paid Search (PPC) Is Your Search Marketing On The Right Track? By Chloie Brandrick - November 3rd 2016 Advertisers are still wasting money and missing out on opportunities through poor tracking; but there are simple steps businesses can take...
Paid Search (PPC) This time, it’s personal By Dave Karellen - October 27th 2016 There have never been more opportunities to connect with your audience in a meaningful and memorable way: personalisation has come...
Content Marketing & Digital PR Organic Search (SEO) Paid Search (PPC) Augmented reality and the future of local advertising By John Warner - September 13th 2016 The search marketing industry was buzzing about the potential for local advertising demonstrated by Pokémon Go’s initial runaway success –...
Industry News Paid Search (PPC) Taking Advantage of AdWords’ New Responsive Display Ads By Chloie Brandrick - August 4th 2016 How AdWords’ new responsive display ads can open up opportunities for businesses of any size to take control of their brand’s...
Benchmark Conferences Click News Organic Search (SEO) Paid Search (PPC) Pearls of wisdom from the Benchmark Search Conference 2016 By John Warner - July 14th 2016 In a day packed full of advice from search marketing thought leaders from across a wide array of sectors, there...
Industry News Paid Search (PPC) The future’s bright, the future’s… green? The results are in on Google’s ad label colour change By John Warner - June 30th 2016 Two months on from the change to green ad labels as an experiment, Google announced this week that a permanent...
Click News Industry News Paid Search (PPC) Click Consult earns ‘Premier Google Partner’ status with an industry leading four specialisms By John Warner - June 29th 2016 While there have been plenty of announcements following the release of the latest list of Google Partner certifications, Click Consult...
Content Marketing & Digital PR Organic Search (SEO) Paid Search (PPC) The path to purchase By John Warner - June 21st 2016 When you become involved in an industry, it’s difficult to avoid forgetting that some things remain a mystery to those...
Paid Search (PPC) Click Consult reviews Google’s ad extensions – what, why and when? By John Warner - June 15th 2016 Click Consult offers a break-down of the various types of ad extensions, what they are, and why and when you...
Paid Search (PPC) Ad blockers & PPC – Turning a threat into an opportunity By Ross Hetherington - June 15th 2016 It is estimated that 22% of over 18s currently use ad blocking software and a recent report by eMarketer suggests...
Organic Search (SEO) Paid Search (PPC) Social Media 5 customer loyalty killers By Chloie Brandrick - June 13th 2016 It's a well-worn marketing adage that retaining loyal customers is less expensive than gaining new ones. So what are the key customer...
Paid Search (PPC) PPC Q & A: The 7 most common things people want to know By Molly Pritchard - June 10th 2016 We asked our Business Development Team the questions they most get asked about paid search (PPC) campaigns so we could...