Insights - Paid Search (PPC)

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PPC gets personal – Part 2 [on.click VLOG]

Paid search has always championed targeting and relevancy as core components of its offering. After all, targeting keywords based on...

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Digital assistants and PPC – what does the future hold?

There’s a lot of attention being paid, at the moment, to responses given by various digital assistants in answer to...

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Paid, owned or earned media, where should you spend your money?

While each facet of marketing, paid owned and earned, has its own benefits, is there one – or a combination...

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Our video ad skills are recognised by Google

Our video ad skills are recognised by Google

It's full house for Click Consult - Google has awarded us a video advertising specialism to add to our Premier...

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Demographic marketing and retargeting – what our ads say about us and how to use it

I was scrolling through some of the news sources I read regularly when the ads provoked a question: what did...

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PPC Online meets offline

PPC: online meets offline

Has the time come for billboard advertising to embrace online paid search practices? With Google’s domination over the online world, it...

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PPC gets personal – Part 1 [on.click VLOG]

The ability to reach the right person at the right time has always been the holy grail of marketing. And...

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Search marketing in 2017 [predictions infographic]

2016 has – at last – come and gone. We can look forward to a continuation of Click Consult’s 2016...

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Knowledge Base – Expanded Text Ads

Pay per click (PPC) is essential for any business serious about their online visibility. It is a proven model for...

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mobile first for PPC

PPC in a mobile-first world

More searches now take place on mobiles than other devices and, with Google's recently announced mobile-first approach, it's time for advertisers...

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Remarketing 101 – Implementing an effective strategy

There is a famous saying that: “you can lead a horse to water, but you can’t make it drink.” In...

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Compelling PPC – How to create ads that convert

PPC is evolving and as businesses find themselves in increasingly competitive markets, it’s important that any marketing activity you do,...

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Icelolly’s brand bidding journey – a Benchmark 2016 talk review

One of the most actionable talks given at the conference, Arianne Donohue presented part case study, part tutorial on one...

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Click Consult makes it five ‘recommended services’ from the RAR

Continuing a fantastically successful year, Click Consult have added Content Marketing and Content Strategy/Creation to their (client review based) RAR...

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Marketing lessons from Donald Trump

“We will make America strong again. We will make America proud again. We will make America safe again. And we...

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