Insights - Paid Search (PPC)

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RAR rankings name Click Consult the 7th Best Agency in the North West of England

In a top 100 dominated by the South-East and specifically London, there are some areas of the North holding their...

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Writing effective ad copy

As we’ve been dealing with PPC ads in the blog lately, we’ve received a number of questions regarding the theory...

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Wheels coming off eCommerce

5 ways to avoid eCommerce failure

Although eCommerce is a vital part of business in the modern online world, there are a few things you need...

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Best practices for: AdWords

The manner in which Google determines the position of paid advertisements is sometimes tough to grasp, so here we’ll discuss...

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5 things about bing shopping

5 things about Bing Shopping

Bing Shopping Campaigns have been running in the US for some time and are now available to UK advertisers Online...

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paid search checklist Blog

25 Questions To Ask Your PPC Campaign Manager – Step by Step Checklist

Getting to grips with paid search is now essential for every business that wants to improve their search engine visibility...

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Paid search (PPC) – How to build an effective keyword list for your paid search campaign

Paid search (PPC) – How to build an effective keyword list for your paid search campaign

Effective keyword lists are the foundations for all of your paid search (PPC) campaigns. If your keyword lists have weaknesses,...

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PPC advertising: reaching your target market through geographic targeting

PPC advertising: reaching your target market through geographic targeting

Using AdWords offers many benefits for businesses; it equips users with multiple options to help them to reach their target...

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Google Brand Awareness

Google Ads increase brand awareness by 6.6%

A recently published study by Google and Ipsos MediaCT has helped to shed light on the [digital] age old question:...

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3 Effective Ways to Drive Additional Revenue

3 effective ways to drive additional revenue with PPC in the January sales

Some of the best ways to drive additional revenue in the January sales is to ensure that your sales are...

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Bidding on brand keywords

3 Reasons You Should Be Bidding On Your Own Brand Keywords: PPC Strategy Tips

A common discussion we have with our clients is whether they should bid on their own brand keywords, or on...

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