Insights - Paid Search (PPC)

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Click Consult earns ‘Premier Google Partner’ status with an industry leading four specialisms

While there have been plenty of announcements following the release of the latest list of Google Partner certifications, Click Consult...

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The path to purchase

When you become involved in an industry, it’s difficult to avoid forgetting that some things remain a mystery to those...

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5 customer loyalty killers

It's a well-worn marketing adage that retaining loyal customers is less expensive than gaining new ones. So what are the key customer...

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Click Consult reviews top 10 resources

While reviewing download numbers as part of the standard asset production strategy, it came to our attention that our top...

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ppc keyword strategy

PPC 101: Keyword strategy

Keyword strategy development for paid search is similar to that for organic search: the process of creating buyer personas, looking...

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Paid search keyword strategy SlideShare

Following the popular recent paid search keyword eBook, Click Consult has distilled the information into an easy to comprehend seven...

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RAR rankings name Click Consult the 7th Best Agency in the North West of England

In a top 100 dominated by the South-East and specifically London, there are some areas of the North holding their...

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Writing effective ad copy

As we’ve been dealing with PPC ads in the blog lately, we’ve received a number of questions regarding the theory...

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Wheels coming off eCommerce

5 ways to avoid eCommerce failure

Although eCommerce is a vital part of business in the modern online world, there are a few things you need...

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Best practices for: AdWords

The manner in which Google determines the position of paid advertisements is sometimes tough to grasp, so here we’ll discuss...

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5 things about bing shopping

5 things about Bing Shopping

Bing Shopping Campaigns have been running in the US for some time and are now available to UK advertisers Online...

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25 Questions To Ask Your PPC Campaign Manager – Step by Step Checklist

Getting to grips with paid search is now essential for every business that wants to improve their search engine visibility...

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Paid search (PPC) – How to build an effective keyword list for your paid search campaign

Paid search (PPC) – How to build an effective keyword list for your paid search campaign

Effective keyword lists are the foundations for all of your paid search (PPC) campaigns. If your keyword lists have weaknesses,...

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PPC advertising: reaching your target market through geographic targeting

PPC advertising: reaching your target market through geographic targeting

Using AdWords offers many benefits for businesses; it equips users with multiple options to help them to reach their target...

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Google Brand Awareness

Google Ads increase brand awareness by 6.6%

A recently published study by Google and Ipsos MediaCT has helped to shed light on the [digital] age old question:...

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