Click News Paid Search (PPC) PPC: The tools that make our team unique By Chloie Brandrick - April 10th 2018 Getting an ad for your products and services in front of people just at the time they're searching for what...
Paid Search (PPC) How to set up your Shopping Campaign in Google Ads By John Warner - March 20th 2018 We tackled the process of setting up a data feed for your Shopping Campaigns in a previous blog, now’s the...
Paid Search (PPC) Creating your data feed for Google Merchant Center By John Warner - March 16th 2018 It takes time and effort, but a properly managed data feed is a must for online retailers – by the...
Organic Search (SEO) Paid Search (PPC) Social Media 2018 in search – some of our experts’ predictions digested By John Warner - January 2nd 2018 We have our annual predictions infographic live on the site now, but I wanted to go through the forecasts of...
Paid Search (PPC) Paid search (PPC) in 2018: what to expect By Dave Karellen - December 13th 2017 As self-confessed geeks, there’s nothing the PPC team at Click Consult don’t know about paid search. Like any other aspect...
Paid Search (PPC) Walkthrough: Getting started with Google Adwords By Scott Rumsey - November 22nd 2017 One of the things that we are often asked to produce by our clients is a series of step-by-step guides...
Paid Search (PPC) Fine tuning your PPC By Scott Rumsey - October 25th 2017 Search engine marketing (SEM) is fast becoming one of the most important considerations for businesses as they try to break...
Industry News Paid Search (PPC) Data-driven attribution – can we finally put ‘last click’ to bed? By John Warner - September 12th 2017 Attribution models are tough for most people to get their heads around – and the level of detail available to...
Click News Industry News Organic Search (SEO) Paid Search (PPC) Which search marketing superhero are you? By John Warner - September 7th 2017 In preparation for the upcoming third annual Benchmark Search Conference, Click Consult is giving you the chance to find out...
Industry News Paid Search (PPC) In late September Google will be ‘simplifying’ ad rotation By John Warner - September 7th 2017 According to an announcement last week, Google will limit AdWords rotation options to two - ‘optimise’ and ‘rotate indefinitely’ -...
Paid Search (PPC) The pros and cons of paid search (PPC) platforms By John Warner - August 31st 2017 There are a lot of places, these days, to spend your PPC budget and it can be difficult to know...
Paid Search (PPC) Remarketing with Google: what it is and how to do it By John Warner - July 28th 2017 They’ve been to your site, they’ve expressed a need for your service, but they may not be quite ready to...
Paid Search (PPC) What is conversion rate optimisation (CRO)? By John Warner - May 3rd 2017 A critical search marketing technique ensuring the best and easiest path to purchase, conversion rate optimisation (CRO) ensures user experience...
Paid Search (PPC) What is PPC? By Scott Rumsey - April 12th 2017 PPC advertising is win-win for you and your potential customers: you drive highly targeted traffic to your website, while they...
Paid Search (PPC) What Is Market Segmentation? A Guide To Target Audience Segments By Scott Rumsey - April 10th 2017 For a marketing exercise to work, brands must have three things, a product to sell, an audience to sell to...