Insights - Paid Search (PPC)

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2018: Did we call it right?

This time almost a year ago, our experts predicted the trends that would shape search marketing in 2018. Let's see...

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101 – Creating reports, using filters and segmentation in Data Studio

As with all of my articles on Data Studio, this results from me having to try to do something, not...

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Voice Search in 2019: 101

I'm sticking to my guns, we're still not there yet, and are unlikely to be, with voice search in 2019,...

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Walkthrough Guide To Setting Up Google Ads

In the world of digital and search marketing, making sure that you have well written, fully optimised and relevant content...

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Machine Learning: Friend or Foe? – Dave Karellen’s Benchmark 2018 talk review

Click Consult’s Head of Paid Search has become a bit of a fan favourite with Benchmark crowds over the last...

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Click Consult in the running for Northern eCommerce Awards and Drum Content Awards

Click Consult in the running for Northern eCommerce Awards and Drum Content Awards

While, by this point, Click Consult is no stranger to award shortlists, we're over the moon to have four nominations...

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What you need to know about Google’s New Expanded Text Ad format

Following the introduction of responsive search ads in beta, Google announced that expanded text ads are also undergoing important changes....

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Benchmark Search Conference 2018

With a brand new venue and welcoming a new host, Benchmark returned to Manchester twice as large and just as...

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Knowledge Base – Understanding abandoned shopping baskets

Converting shoppers without losing them is the number one goal for all eCommerce sites. Yes, it’s nice to have repeat...

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Bing Ads: Catching up or too far behind

Google’s responsive search ads – optimising your ad’s relevance through advanced machine learning

Continuous development is crucial for digital marketing success, and the PPC team at Click Consult always make sure to keep...

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Q & A: Four common PPC questions answered

Four areas that our paid search (PPC) clients want to know about are improving their ads' prominence, organising Ad Groups,...

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How to get the best out of your PPC agency

Paid search (PPC) plays a vital part in the marketing function of many businesses, so when appointing a new agency...

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Thinking about thinking – can metacognition help us develop better marketing strategies?

As has lately been the case, this blog is being written because it’s a question I wanted an answer to,...

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Effective tracking for your website [on.click VLOG]

When it comes to having an accurate tracking system in place, many businesses can be put off by the perceived...

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How to create a campaign in Bing Ads

While Google gets the majority of the coverage (and most of the spend), Bing is by no means letting up...

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