Insights - Paid Search (PPC)

Walkthrough: Getting started with Google Adwords

One of the things that we are often asked to produce by our clients is a series of step-by-step guides...

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Fine tuning your PPC

Search engine marketing (SEM) is fast becoming one of the most important considerations for businesses as they try to break...

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Which search marketing superhero are you?

In preparation for the upcoming third annual Benchmark Search Conference, Click Consult is giving you the chance to find out...

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Pros and Cons of Paid Search Platforms

The pros and cons of paid search (PPC) platforms

There are a lot of places, these days, to spend your PPC budget and it can be difficult to know...

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What Is Market Segmentation? A Guide To Target Audience Segments

For a marketing exercise to work, brands must have three things, a product to sell, an audience to sell to...

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Digital assistants and PPC – what does the future hold?

There’s a lot of attention being paid, at the moment, to responses given by various digital assistants in answer to...

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Paid, owned or earned media, where should you spend your money?

While each facet of marketing, paid owned and earned, has its own benefits, is there one – or a combination...

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Remarketing 101 – Implementing an effective strategy

There is a famous saying that: “you can lead a horse to water, but you can’t make it drink.” In...

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Click Consult makes it five ‘recommended services’ from the RAR

Continuing a fantastically successful year, Click Consult have added Content Marketing and Content Strategy/Creation to their (client review based) RAR...

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Marketing lessons from Donald Trump

“We will make America strong again. We will make America proud again. We will make America safe again. And we...

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The future’s bright, the future’s… green? The results are in on Google’s ad label colour change

Two months on from the change to green ad labels as an experiment, Google announced this week that a permanent...

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Click Consult earns ‘Premier Google Partner’ status with an industry leading four specialisms

While there have been plenty of announcements following the release of the latest list of Google Partner certifications, Click Consult...

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The path to purchase

When you become involved in an industry, it’s difficult to avoid forgetting that some things remain a mystery to those...

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5 customer loyalty killers

It's a well-worn marketing adage that retaining loyal customers is less expensive than gaining new ones. So what are the key customer...

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Click Consult reviews top 10 resources

While reviewing download numbers as part of the standard asset production strategy, it came to our attention that our top...

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