Insights - Paid Search (PPC)

heroheader

Which search marketing superhero are you?

In preparation for the upcoming third annual Benchmark Search Conference, Click Consult is giving you the chance to find out...

Read Article
Pros and Cons of Paid Search Platforms

The pros and cons of paid search (PPC) platforms

There are a lot of places, these days, to spend your PPC budget and it can be difficult to know...

Read Article

What Is Market Segmentation? A Guide To Target Audience Segments

For a marketing exercise to work, brands must have three things, a product to sell, an audience to sell to...

Read Article

Digital assistants and PPC – what does the future hold?

There’s a lot of attention being paid, at the moment, to responses given by various digital assistants in answer to...

Read Article
Paid-owned-or-earned-media-where-should-you-spend-your-money-blog-cog-header

Paid, owned or earned media, where should you spend your money?

While each facet of marketing, paid owned and earned, has its own benefits, is there one – or a combination...

Read Article
Implementing-an-Effective-Strategy

Remarketing 101 – Implementing an effective strategy

There is a famous saying that: “you can lead a horse to water, but you can’t make it drink.” In...

Read Article
click consult b2c marketing team

Click Consult makes it five ‘recommended services’ from the RAR

Continuing a fantastically successful year, Click Consult have added Content Marketing and Content Strategy/Creation to their (client review based) RAR...

Read Article

Marketing lessons from Donald Trump

“We will make America strong again. We will make America proud again. We will make America safe again. And we...

Read Article
The-futures-bright-the-futures-green

The future’s bright, the future’s… green? The results are in on Google’s ad label colour change

Two months on from the change to green ad labels as an experiment, Google announced this week that a permanent...

Read Article
Click Consult Google Partner Header

Click Consult earns ‘Premier Google Partner’ status with an industry leading four specialisms

While there have been plenty of announcements following the release of the latest list of Google Partner certifications, Click Consult...

Read Article

The path to purchase

When you become involved in an industry, it’s difficult to avoid forgetting that some things remain a mystery to those...

Read Article
loyalty killer

5 customer loyalty killers

It's a well-worn marketing adage that retaining loyal customers is less expensive than gaining new ones. So what are the key customer...

Read Article
top-10-Hero-image

Click Consult reviews top 10 resources

While reviewing download numbers as part of the standard asset production strategy, it came to our attention that our top...

Read Article
ppc keyword strategy

PPC 101: Keyword strategy

Keyword strategy development for paid search is similar to that for organic search: the process of creating buyer personas, looking...

Read Article
Developing-a-paid-search-kewyword-strategy-slideshare-blog-header

Paid search keyword strategy SlideShare

Following the popular recent paid search keyword eBook, Click Consult has distilled the information into an easy to comprehend seven...

Facebook Twitter Instagram Linkedin Youtube