Insights - Paid Search (PPC)

Local Search and Local Service Ads – Time to prepare?

Local search is one of the fastest growing areas of digital marketing, with businesses spending huge amounts in order to...

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This week in search marketing [01/07/2019]

Another week, another week in search, with a potential update on the 27th, there were a few stories reporting on...

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The PPC Basics Walkthrough: Your PPC Journey Starts Here

We provide a lot of information on this site – in the form of blogs, infographics, videos and more –...

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This week in search marketing [17/06/2019]

Google rolls out more SERP features, and Yoda-like advice as we welcome a new week in search marketing - yes,...

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Setting up an ad campaign on LinkedIn

LinkedIn is fast becoming the darling of social media advertisers, with 42% of media buyers planning to increase their ad...

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How to grow your business with Facebook ads

The beauty of Facebook advertising campaigns is that they can be as simple or sophisticated as you need them to...

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This week in search marketing [27/05/2019]

Another bank holiday and more Google indexing errors are going to offer some leeway for marketers facing questions about a...

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Optimising your PPC for bank holidays

One of the most important things that businesses must consider when it comes to their digital strategy is the impact...

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Changes to Google Ads

Highlights from Google Marketing Live

Consumers’ expectations for swipeable and visual experiences have risen dramatically and Google’s new ad offerings, announced at last week’s Google...

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Latest research – Enhancing Your Paid Search Performance (Identify, Optimise, Rectify) eBook

Paid media is something of a ‘hot topic’ at the moment with brands and businesses looking to get the most...

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Why use Google Smart Display ads?

Google Ads released a new campaign type in spring 2017: Smart Display campaigns are a new option that allow automated...

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3 things to do when people are clicking on your Google Ads, but not converting

People are clicking on your paid search (PPC) ads, but not converting when they land on your site. They're biting,...

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Tips for using Google Data Studio

Tips for using Google Data Studio [on.click VLOG]

Google Data Studio is a free piece of reporting software that allows you to use data from multiple channels, and...

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7 ways to optimise your Google Ads campaign structure

A well-structured Google Ads paid search campaign allows you to control how you want your ads to be triggered and...

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Success with Amazon ads – Sponsored Products

Amazon is now the third largest digital ad platform in the US, behind only Google and Facebook - and is...

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