Industry News Organic Search (SEO) Paid Search (PPC) This week in search marketing [17/06/2019] By John Warner - June 17th 2019 Google rolls out more SERP features, and Yoda-like advice as we welcome a new week in search marketing - yes,...
Paid Search (PPC) Social Media Setting up an ad campaign on LinkedIn By Chloie Brandrick - June 14th 2019 LinkedIn is fast becoming the darling of social media advertisers, with 42% of media buyers planning to increase their ad...
Paid Search (PPC) Social Media How to grow your business with Facebook ads By Chloie Brandrick - June 5th 2019 The beauty of Facebook advertising campaigns is that they can be as simple or sophisticated as you need them to...
Industry News Organic Search (SEO) Paid Search (PPC) This week in search marketing [27/05/2019] By John Warner - May 29th 2019 Another bank holiday and more Google indexing errors are going to offer some leeway for marketers facing questions about a...
Paid Search (PPC) Optimising your PPC for bank holidays By Scott Rumsey - May 23rd 2019 One of the most important things that businesses must consider when it comes to their digital strategy is the impact...
Paid Search (PPC) 3 things to do when people are clicking on your Google Ads, but not converting By Chloie Brandrick - April 12th 2019 People are clicking on your paid search (PPC) ads, but not converting when they land on your site. They're biting,...
Paid Search (PPC) 7 ways to optimise your Google Ads campaign structure By Chloie Brandrick - February 6th 2019 A well-structured Google Ads paid search campaign allows you to control how you want your ads to be triggered and...
Paid Search (PPC) Success with Amazon ads – Sponsored Products By Chloie Brandrick - January 25th 2019 Amazon is now the third largest digital ad platform in the US, behind only Google and Facebook - and is...
Analytics Organic Search (SEO) Paid Search (PPC) 101 – Creating reports, using filters and segmentation in Data Studio By John Warner - November 7th 2018 As with all of my articles on Data Studio, this results from me having to try to do something, not...
Paid Search (PPC) Walkthrough Guide To Setting Up Google Ads By Scott Rumsey - October 29th 2018 In the world of digital and search marketing, making sure that you have well written, fully optimised and relevant content...
Paid Search (PPC) Knowledge Base – Understanding abandoned shopping baskets By Scott Rumsey - September 3rd 2018 Converting shoppers without losing them is the number one goal for all eCommerce sites. Yes, it’s nice to have repeat...
Organic Search (SEO) Paid Search (PPC) Thinking about thinking – can metacognition help us develop better marketing strategies? By John Warner - May 24th 2018 As has lately been the case, this blog is being written because it’s a question I wanted an answer to,...
Paid Search (PPC) How to create a campaign in Bing Ads By John Warner - April 26th 2018 While Google gets the majority of the coverage (and most of the spend), Bing is by no means letting up...
Click News Paid Search (PPC) PPC: The tools that make our team unique By Chloie Brandrick - April 10th 2018 Getting an ad for your products and services in front of people just at the time they're searching for what...
Paid Search (PPC) Creating your data feed for Google Merchant Center By John Warner - March 16th 2018 It takes time and effort, but a properly managed data feed is a must for online retailers – by the...