Insights - Paid Search (PPC)

3 things to do when people are clicking on your Google Ads, but not converting

People are clicking on your paid search (PPC) ads, but not converting when they land on your site. They're biting,...

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7 ppc campaign tips

7 ways to optimise your Google Ads campaign structure

A well-structured Google Ads paid search campaign allows you to control how you want your ads to be triggered and...

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Walkthrough Guide To Setting Up Google Ads

In the world of digital and search marketing, making sure that you have well written, fully optimised and relevant content...

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Knowledge Base – Understanding abandoned shopping baskets

Converting shoppers without losing them is the number one goal for all eCommerce sites. Yes, it’s nice to have repeat...

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How to create a campaign in Bing Ads

While Google gets the majority of the coverage (and most of the spend), Bing is by no means letting up...

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PPC: The tools that make our team unique

Getting an ad for your products and services in front of people just at the time they're searching for what...

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Walkthrough: Getting started with Google Adwords

One of the things that we are often asked to produce by our clients is a series of step-by-step guides...

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Fine tuning your PPC

Search engine marketing (SEM) is fast becoming one of the most important considerations for businesses as they try to break...

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Pros and Cons of Paid Search Platforms

The pros and cons of paid search (PPC) platforms

There are a lot of places, these days, to spend your PPC budget and it can be difficult to know...

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Digital assistants and PPC – what does the future hold?

There’s a lot of attention being paid, at the moment, to responses given by various digital assistants in answer to...

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Paid, owned or earned media, where should you spend your money?

While each facet of marketing, paid owned and earned, has its own benefits, is there one – or a combination...

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Remarketing 101 – Implementing an effective strategy

There is a famous saying that: “you can lead a horse to water, but you can’t make it drink.” In...

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Click Consult makes it five ‘recommended services’ from the RAR

Continuing a fantastically successful year, Click Consult have added Content Marketing and Content Strategy/Creation to their (client review based) RAR...

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Click Consult earns ‘Premier Google Partner’ status with an industry leading four specialisms

While there have been plenty of announcements following the release of the latest list of Google Partner certifications, Click Consult...

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PPC 101: Keyword strategy

Keyword strategy development for paid search is similar to that for organic search: the process of creating buyer personas, looking...

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