Insights - Organic Search (SEO)

3 ways SEo and PR should be working together

3 Ways SEO and PR Should Be Working Together

Not so long ago, SEO and PR were considered two separate methods of promoting your business online.  But things have...

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What are Google Health Cards?

Research from Google suggests that one in every 20 searches relate to a medical or health related query With such...

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Google My Business – a small business tool looking to get the high-street into the SERPs

Google+ was not overly successful (to put it mildly) as a competitor to social network rivals, or as a platform...

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Mobile First indexing delayed again, with Google indicating big changes are coming

First announced back in November 2016, Google’s move to Mobile First indexing has been imminent now for some time –...

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SEO needs to keep it real

SEO needs to keep it real – how the way people search on Google is changing

It’s time to start thinking of SEO as search experience optimisation, not search engine optimisation - or you’ll lose traffic...

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Will robots take my job? Why marketing will survive the initial cull

The history of the automaton is a long one, from rabbinical tales of the golem to fun loving chatbots almost...

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101 – The science of video marketing

Video marketing is without question, one of the fastest growing mediums and is something that all businesses should incorporate into...

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Custom goals in Google Analytics – how and why you should use them

While it’s relatively easy to track actions such as purchases, there are some useful to know consumer interactions with your...

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International SEO strategy: country vs language targeting

European Commission President Jean-Claude Juncker raised some eyebrows recently when he announced in English, that he would be giving his State of the...

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How to sell more online

How to sell more online – optimisation for eCommerce

For a long time now, simply ‘being online’ has not been enough. Likewise, being easy to find in a search...

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What is Google’s new ‘Mobile Sites’ exam, and what does it tell us about the future of search?

As we approach mobile-first indexing, there is little doubt that mobile is becoming the focus of search for Google –...

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SEO basics [on.click VLOG]

Here's a quick rundown of some of the key areas of SEO that you should be focusing on as a...

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What is disruptive technology?

There has seldom been a time since the early nineties when disruptive technologies were not causing waves for the business...

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Paid, owned or earned media, where should you spend your money?

While each facet of marketing, paid owned and earned, has its own benefits, is there one – or a combination...

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Demographic marketing and retargeting – what our ads say about us and how to use it

I was scrolling through some of the news sources I read regularly when the ads provoked a question: what did...

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