Insights - Organic Search (SEO)

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7 ways to minimise your bounce rate

Are your bounce rates a cause for concern? If so, what can you do to persuade visitors to stay longer...

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Walkthrough: setting up custom reports in Google Analytics

One of the questions we’re asked a lot, here at Click Consult, is how to set up and read custom...

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101 - what does bounce rate mean

101 – What does ‘bounce rate’ mean and how does it affect SEO?

Bounce rate is one of the most useful, but often misunderstood, metrics in web analytics. Here we explain the basics...

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The Benefits of Digital PR

When it comes to growing a business online there are multiple things that you can do to bring success, but...

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How to use SERPs features to aid your content plan

Google is constantly updating search engine results pages (SERPs), offering a wide selection of ‘features’ – many of which can...

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Understanding technical ranking factors

Understanding Technical Ranking Factors

When it comes to climbing the search engine results pages (SERPs) there are a large number of ranking factors to...

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Successful CRO – a data-driven approach 

If you go back a few hundred years, what we take for granted today would seem like magic - being...

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Which search marketing superhero are you?

In preparation for the upcoming third annual Benchmark Search Conference, Click Consult is giving you the chance to find out...

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101 – Filling the content void (and outranking the competition)

SEO is a highly technical practice and as such there is a science to it. We know that being data-driven...

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What is canonicalisation blog

What is canonicalisation?

It's a complicated-sounding word that serves a very useful function in making sure both visitors and search engines see the...

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Big data and the importance of context

A recent TED Talk from ethnographer Tricia Wang dealt with the dangers of big data without context; is she right...

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the seo value of visual search

101 – The SEO value of visual search

Our brains process visual content such as infographics, video and slideshows more effectively than text alone. In fact it's estimated...

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Optimising images for SEO

Optimising images for SEO

It goes without saying that images are an increasingly important part of businesses' online strategies and that posts which include...

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MMU Benchmark Conference 2017 blog

Why we’re going to stop teaching SEO

David Edmundson-Bird is Principal Lecturer in Digital Marketing & Enterprise at Manchester Metropolitan University, where he runs a number of...

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Search engines, social media platforms or messaging apps? The future of brand engagement…

When it comes to making sales and winning new business, the way that brands interact with their audience is vital....

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