Organic Search (SEO) How to get more out of your SEO agency relationship By Chloie Brandrick - January 22nd 2018 Developing successful client-agency relationships is a two-way street: you need to work together as a team and, to labour a...
Organic Search (SEO) Social Media Social listening and search marketing By Scott Rumsey - December 19th 2017 When it comes to building a business strategy much time is spent on profiling the audience and whilst this is...
Organic Search (SEO) Write more, rank higher – expanding your content By Scott Rumsey - December 12th 2017 Over the years there has been a lot written about content length and the impact that it can have on...
Organic Search (SEO) 101 – What does ‘bounce rate’ mean and how does it affect SEO? By Chloie Brandrick - November 16th 2017 Bounce rate is one of the most useful, but often misunderstood, metrics in web analytics. Here we explain the basics...
Content Marketing & Digital PR Organic Search (SEO) The Benefits of Digital PR By Scott Rumsey - November 15th 2017 When it comes to growing a business online there are multiple things that you can do to bring success, but...
Organic Search (SEO) Understanding Technical Ranking Factors By Scott Rumsey - October 17th 2017 When it comes to climbing the search engine results pages (SERPs) there are a large number of ranking factors to...
Organic Search (SEO) Successful CRO – a data-driven approach By Scott Rumsey - September 13th 2017 If you go back a few hundred years, what we take for granted today would seem like magic - being...
Click News Industry News Organic Search (SEO) Paid Search (PPC) Which search marketing superhero are you? By John Warner - September 7th 2017 In preparation for the upcoming third annual Benchmark Search Conference, Click Consult is giving you the chance to find out...
Content Marketing & Digital PR Organic Search (SEO) 101 – Filling the content void (and outranking the competition) By Scott Rumsey - August 25th 2017 SEO is a highly technical practice and as such there is a science to it. We know that being data-driven...
Organic Search (SEO) What is canonicalisation? By Chloie Brandrick - August 17th 2017 It's a complicated-sounding word that serves a very useful function in making sure both visitors and search engines see the...
Analytics Organic Search (SEO) Big data and the importance of context By John Warner - August 17th 2017 A recent TED Talk from ethnographer Tricia Wang dealt with the dangers of big data without context; is she right...
Benchmark Conferences Organic Search (SEO) Why we’re going to stop teaching SEO By David Edmundson-Bird - July 14th 2017 David Edmundson-Bird is Principal Lecturer in Digital Marketing & Enterprise at Manchester Metropolitan University, where he runs a number of...
Organic Search (SEO) What are Google Health Cards? By Scott Rumsey - June 23rd 2017 Research from Google suggests that one in every 20 searches relate to a medical or health related query With such...
Organic Search (SEO) Will robots take my job? Why marketing will survive the initial cull By John Warner - June 5th 2017 The history of the automaton is a long one, from rabbinical tales of the golem to fun loving chatbots almost...
Organic Search (SEO) 101 – The science of video marketing By Scott Rumsey - May 19th 2017 Video marketing is without question, one of the fastest growing mediums and is something that all businesses should incorporate into...