Insights - Organic Search (SEO)

How has COVID-19 affected the future of UK holidays according to Google?

With COVID-19 having detrimental effects on a range of industries, it has now impacted the way consumers shop and go...

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Best Practice for Fact Check Mark Up

Whether you’re providing YMYL (your money or your life) services, looking to establish yourself as a trustworthy source of news...

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Setting up your first SEMrush project

I was asked to be a part of a SEMrush program looking for feedback and, in return got access to...

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Site architecture and on-page SEO for eCommerce

In 2020, the way that businesses operate has changed far more that anyone could have predicted. With the usual shift...

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Digital Marketing News in September 2021

This Month in Search Marketing [September 2020]

It's September. Already. September. Here's some search news... Friday 18/09/2020 Local Trust Pack Search Engine Land features a write up...

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The ultimate guide to Google Studio Data

Providing Context Clues with Structured Data – Moving Beyond Org Schema

While structured data implementation is still far from universal, we are noticing that more brands are managing the bare minimum...

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Knowledge Base – Yandex Structured Data Tool

For a corporation that has stated its commitment to the semantic web (something confirmed in recently disclosed documents) to deprecate...

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A Look at Some of Google’s Disclosed Documents

It will have escaped no one’s attention that the heads of Amazon, Facebook and Google were called upon to testify...

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Google’s New ‘My Business Upgrade’

Rumours of a paid option for Google My Business have been circulating for a couple of years and were further...

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Augmented Reality Search Results 101

If ever there were realities that could do with a little augmentation, ours would surely be among them, so let’s...

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This month in SEO [June 2020]

As the lock down starts to ease it is important to evaluate the positives that have been seen online through...

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6 steps to influencer marketing success

In the last few years the term ‘influencer marketing’ has become something of a buzzword and whereas it used to...

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This month in SEO [May 2020]

As the lock down starts to ease it is important to evaluate the positives that have been seen online through...

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Google confirms ‘page experience’ will affect ranking: What does this mean for search?

Google has announced that, in 2021, it will make changes to its ranking algorithm by adding a combination of Core...

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Google’s May 2020 Core Update: What it means for you

Earlier this week, Google announced the roll-out of a Core Update: the second core update of 2020. What does this...

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