Insights - Content Marketing & Digital PR

how to craft the perfect blog post

101 – How to craft the perfect blog post [including tips and templates]

There's no doubt I've set myself a tall order with the title and aim of this post... But here I've...

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Search marketing in 2017 [predictions infographic]

2016 has – at last – come and gone. We can look forward to a continuation of Click Consult’s 2016...

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How to make sure Google knows about your content

How to make sure Google knows about your content

Spending lots of time creating online content, but not getting the visibility you want? Make sure you're doing the following...

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Click Consult makes it five ‘recommended services’ from the RAR

Continuing a fantastically successful year, Click Consult have added Content Marketing and Content Strategy/Creation to their (client review based) RAR...

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Marketing lessons from Donald Trump

“We will make America strong again. We will make America proud again. We will make America safe again. And we...

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Last minute tips for Black Friday

The Fresh Prince of Bel Air is not the only phenomenon Philadelphia has given the world – the city is...

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Strategic Content

Personalisation needs purpose, passion and people at the core. Content is no longer an isolated discipline but constructed and delivered...

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Understanding content marketing – ten tips to follow

When it comes to industry specific language, the marketing world is often out on its own in terms of coining...

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5 ways to target your content better

5 ways to target your content better

Creating meaningful, authentic, lasting connections is one of the main objectives of digital marketing, where the focus is on offering high...

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Augmented-reality-and-the-future-of-local-advertising-hero-image

Augmented reality and the future of local advertising

The search marketing industry was buzzing about the potential for local advertising demonstrated by Pokémon Go’s initial runaway success –...

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Analytics and content marketing – what to look for and where

It’s sometimes difficult to know what content is working when a brand first embarks on a content marketing campaign, but...

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Trending terms – should content reflect short term fads?

It will come as no surprise to find that a certain sporting event occupies 16 of the top 20 trending...

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problems are a content marketers friend

Problems are a content marketer’s best friend

… because helping customers to solve them provides a basis for offering useful, valuable and unique content When you have...

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Q & A: Natural language search

As Google gets slicker at handling very specific queries, businesses that regularly update their websites with useful and detailed content...

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The rising fame of bloggers and vloggers – what it could mean for search marketing

The rising fame of bloggers and vloggers – what it could mean for search marketing

Five years ago, Zoe Sugg, Tanya Burr, Jim Chapman and Louise Pentland were unheard of. Flash forward to 2016 and...

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