Insights - Content Marketing & Digital PR

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Paid, owned or earned media, where should you spend your money?

While each facet of marketing, paid owned and earned, has its own benefits, is there one – or a combination...

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Click Consult makes it five ‘recommended services’ from the RAR

Continuing a fantastically successful year, Click Consult have added Content Marketing and Content Strategy/Creation to their (client review based) RAR...

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Marketing lessons from Donald Trump

“We will make America strong again. We will make America proud again. We will make America safe again. And we...

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5 ways to target your content better

5 ways to target your content better

Creating meaningful, authentic, lasting connections is one of the main objectives of digital marketing, where the focus is on offering high...

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The path to purchase

When you become involved in an industry, it’s difficult to avoid forgetting that some things remain a mystery to those...

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We’ve won an award for our Oxfam campaign!

High quality content assets, a holistic approach and devotion to the client brand made our work on Oxfam Unwrapped one of...

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UTM blog (1)

Adding UTM tracking to your social DNA

Though Google Analytics offers some reporting for social referral traffic, the level of detail can sometimes be too limited to...

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Click Consult’s ‘Oxfam Unwrapped’ campaign receives high praise from PMA judges

Though making the shortlist for the prestigious PMAs was an honour, to be singled out by the judges for such...

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Ask the Experts Chloie

How does social media help to improve my brand’s online visibility?

Content & Marketing Exec Chloie Brandrick explains the importance of social media marketing in raising your business' profile... The buzz...

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Click Consult reviews the top 10 most viewed marketing TED talks

TED boasts that they are about ‘ideas worth spreading’ – and, at Click Consult, we have to agree. With such...

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top 5 tips for creating infographics

Top 5 tips for creating infographics

Everyone loves a good infographic. It's well established that humans prefer visual content: our brains process images more effectively than...

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Successful social sharing part 2

Best practices for sharing on social media – Part 2

Social sharing is one of the most powerful ways of increasing the reach of your content. Here's Part 2 in...

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Goonies for grown ups

The Goonies for grown-ups

The Goonies has the dual accolade of having been a box office hit and enduring cult classic, and this year...

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The psychology of influence and persuasion

The psychology of influence and persuasion

In today’s world, we receive an average of 10,000 messages per day. What psychological principles can we apply to cut...

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How international content marketing can go horribly wrong

How international content marketing can go horribly wrong [Q & A]

Ridiculed for his football skills, but feted for his cross-cultural chutzpah, search marketing strategist Gino De Blasio answers our questions...

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