Content Marketing & Digital PR Organic Search (SEO) The Science Behind Link Building By Scott Rumsey - November 17th 2020 While it's possible to debate the importance of virtually any other ranking factor, what has been found time and again...
Content Marketing & Digital PR Organic Search (SEO) How has COVID-19 affected the future of UK holidays according to Google? By Scott Rumsey - October 1st 2020 With COVID-19 having detrimental effects on a range of industries, it has now impacted the way consumers shop and go...
Analytics Content Marketing & Digital PR Organic Search (SEO) Social Media Setting up your first SEMrush project By John Warner - September 23rd 2020 I was asked to be a part of a SEMrush program looking for feedback and, in return got access to...
Content Marketing & Digital PR Embracing influencer marketing: size isn’t everything By Chloie Brandrick - March 3rd 2020 Nano & micro influencers (those with between 0 and 10k followers) have the highest engagement rate, regardless of their genre,...
Content Marketing & Digital PR Content marketing In Focus: 2020 predictions By Chloie Brandrick - January 8th 2020 As we move into a new decade, what will be the top priorities for content marketing strategies? We discuss personalisation,...
Benchmark Conferences Content Marketing & Digital PR Organic Search (SEO) Josh Hardwick ‘How to Start a Link Building Campaign in 15 Minutes (Without Spamming)’ – Benchmark Search & Digital Conference 2019 ’ Talk – Benchmark 2019 Reviewed By John Warner - December 6th 2019 On his first outing at the Benchmark Search and Digital Marketing Conference, Hardwick gave an excellent and entertaining talk on...
Content Marketing & Digital PR Organic Search (SEO) Capturing the Millennial (Gen Y) Market – The Importance of Non-Brand SEO By Matt Bullas - November 29th 2019 The subject of marketing to Millennials is one of the most well covered topics in marketing over the last few...
Content Marketing & Digital PR Social Media From dramatic “recoupling” to cringeworthy moments, what has monitoring #LoveIsland told us about this year’s popular series? By Jack Adamson - July 29th 2019 Over the past few months, the majority of the nation have cleared their diaries from 9pm onwards, as we become...
Content Marketing & Digital PR Social Media How Brexit has inspired marketing campaigns By Jack Adamson - April 26th 2019 With negotiations between government and the EU still underway, I thought I’d share some good examples of how Brexit has...
Content Marketing & Digital PR Industry News Organic Search (SEO) This week in search marketing [23/04/2019] By Scott Rumsey - April 23rd 2019 Your weekly news round-up from the world of organic and paid search (SEO and PPC), social media and content marketing…...
Content Marketing & Digital PR Industry News Organic Search (SEO) This week in search marketing [08/04/2019] By Scott Rumsey - April 8th 2019 Your weekly news round-up from the world of organic and paid search (SEO and PPC), social media and content marketing…...
Content Marketing & Digital PR Industry News Organic Search (SEO) This week in search marketing [01/04/2019] By John Warner - April 1st 2019 With the Brexit can kicked a couple of weeks down the road - here's the stuff you can worry about...
Content Marketing & Digital PR Walkthrough – The basics for finding link building opportunities in Ahrefs By Chloie Brandrick - November 26th 2018 Ahrefs Site Explorer is a subscription-based search engine optimisation tool used for monitoring and analysing backlinks, and page metrics. We...
Benchmark Conferences Content Marketing & Digital PR Organic Search (SEO) Page Speed Politics: Building a Business Case to Actually Get it Done – Victoria Olsina’s Benchmark 2018 talk review By Scott Rumsey - October 17th 2018 SEO Consultant and Speaker from Barclays, Victoria Olsina used a topical approach to help the audience understand the complexities of page...
Benchmark Conferences Content Marketing & Digital PR How Your Audience Will Believe Anything: The Psychology Behind the Fake News – Bas van den Beld’s Benchmark 2018 talk review By Chloie Brandrick - September 25th 2018 “All content is biased. It all has a background and purpose for existing” - that's how State of Digital's Founder...