Content Marketing & Digital PR The perfect creative brief By admin - March 20th 2014 The perfect creative brief looks like a Ron Mueck sculpture. It’s hyper detailed. Every possible thought a client may have...
Content Marketing & Digital PR Here comes the science bit: How to write clear content on complex topics By Karen Campbell - March 13th 2014 In a recent video, Google’s chief webspam warrior Matt Cutts tackled a question that many content writers, especially those working...
Content Marketing & Digital PR Common grammar mistakes that will grind an editor’s gears By Karen Campbell - February 18th 2014 You’ve been blogging since 1998. Your website copy is the most informative in your industry. Your last white paper could...
Content Marketing & Digital PR 5 simple steps to writing and marketing the best copy for your brand By Laura Taylor - January 29th 2014 In a cyber-world dominated by dancing cat videos, celebrity melt-downs and Google knows what else, how is a modern digital...
Content Marketing & Digital PR Organic Search (SEO) Social Media How to secure the future of guest blogs By admin - January 23rd 2014 Do you rely heavily on guest blogs? Are you currently running for the hills? Stop For a long time now,...
Content Marketing & Digital PR 8 best practices for writing content By admin - January 10th 2014 Have you seen our content marketing blog post on The Drum website yet? If you're looking to enhance your content...
Content Marketing & Digital PR Organic Search (SEO) The demise of fluffy online content By admin - January 9th 2014 Content and link farms are dead. No longer is a vast quantity of barely legible, keyword-packed writing going to bring...
Content Marketing & Digital PR Seven key things your content brief needs to include By admin - January 9th 2014 You are in need of top quality content and have writers waiting for your brief, keyboards at the ready and...
Content Marketing & Digital PR How to produce great content like they do in the movies By admin - January 9th 2014 When you've had a hard day making amazing, informative and shareable content, the cinema is an excellent place to escape...
Content Marketing & Digital PR Organic Search (SEO) How to develop a voice for your web content By admin - November 19th 2013 When writing content, it needs to grab people’s attention. It needs to be engaging and needs to encourage people to...
Content Marketing & Digital PR Social Media 8 Things You Can Learn from David Ogilvy By Karen Campbell - November 19th 2013 Born in England in 1911, David Ogilvy was a man who was hailed in the 1960s as “the Father of...