Insights - Content Marketing & Digital PR

The psychology of influence and persuasion

The psychology of influence and persuasion

In today’s world, we receive an average of 10,000 messages per day. What psychological principles can we apply to cut...

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#MediaMonday Guide to International Content Marketing

#MediaMonday – A Guide to International Content Marketing

International content marketing is all about identifying the right channels, platforms and the cultural identities of each nation. Our latest...

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How international content marketing can go horribly wrong

How international content marketing can go horribly wrong [Q & A]

Ridiculed for his football skills, but feted for his cross-cultural chutzpah, search marketing strategist Gino De Blasio answers our questions...

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Our campaign’s in the Online Retail Awards final

LloydsPharmacy Online Doctor were delighted with the commercial results Click's SEO and outreach campaign delivered... ... now our innovative search strategy...

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Content curation: Take your content marketing to the next level

You’ve probably heard a lot about the importance of creating good content in recent years but have you ever thought...

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10 things your competitors can teach you about content marketing

Being an original thinker is a big help in the business world, but this doesn’t mean you can’t learn from...

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Instagram’s spam crackdown hits brands

Instagram’s decision to delete millions of fake, spam or inactive accounts has caused quite a stir among users who users...

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Click Consult’s new client win: Chill Insurance

We're proud to announce that Click Consult has been selected by Irish intermediary insurance company Chill Insurance to strengthen the...

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Social Media Success Story

How to create a social media success story

Social media. These two words are now firmly entrenched in the marketing lexicon. Although this web phenomenon may be relatively...

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5 common content marketing blunders

5 common content marketing blunders

In today’s digitally-driven age, the demand for consistent, valuable content is continually on the rise. Content marketing is now being...

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What good email marketing looks like

Growing your brand in the inbound marketing revolution

Effective modern marketing is all about connecting with customers and prospects across the devices and platforms they prefer It's about...

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Creating a voice for your brand

How to create a voice for your brand

One of the hallmarks of a widely-recognised, successful brand is a distinctive voice. Take Innocent Drinks, for example. On the bottom of...

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What is outreach and why should I be using it

Blogger outreach Q&A – What is outreach and why should I be using it?

Blogger outreach. It helps to create a buzz around your brand, turn website visitors into customers and boost your online...

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Perfect creative brief

The perfect creative brief

The perfect creative brief looks like a Ron Mueck sculpture. It’s hyper detailed. Every possible thought a client may have...

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Here comes the science bit: How to write clear content on complex topics

In a recent video, Google’s chief webspam warrior Matt Cutts tackled a question that many content writers, especially those working...

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