Analytics Organic Search (SEO) Google Search Console for Beginners By John Warner - September 18th 2019 There are innumerable tools out there for the new SEO, or a business owner new to SEO, meaning that Google...
Analytics Organic Search (SEO) How to create a keyword performance Data Studio report with adjustable date range and filter By John Warner - June 10th 2019 Like many agencies, we’re still shifting the way we report to clients as Data Studio adds further features, we’re able...
Analytics Organic Search (SEO) Paid Search (PPC) 101 – Creating reports, using filters and segmentation in Data Studio By John Warner - November 7th 2018 As with all of my articles on Data Studio, this results from me having to try to do something, not...
Analytics Benchmark Conferences 5 Simple Steps to Optimising Your Monthly Analytics Reporting – John Warner’s Benchmark 2018 talk review By Chloie Brandrick - October 16th 2018 Making his Benchmark debut as a speaker, Click's John Warner set the theme for his talk with a curious anecdote...
Analytics Organic Search (SEO) Big data and the importance of context By John Warner - August 17th 2017 A recent TED Talk from ethnographer Tricia Wang dealt with the dangers of big data without context; is she right...
Analytics Organic Search (SEO) Custom goals in Google Analytics – how and why you should use them By John Warner - May 12th 2017 While it’s relatively easy to track actions such as purchases, there are some useful to know consumer interactions with your...
Analytics Organic Search (SEO) Google Analytics spam – getting a clean view By Chris Rowlands - February 2nd 2017 In Part 1 of our 'Tackling GA spam' series, we examined the hot topic of language spam, what it is,...
Analytics A 101 Guide To Successful Landing Pages By Chloie Brandrick - November 9th 2016 A landing page is a page consumers arrive at when clicking on an external link to your site, such as...
Analytics Content Marketing & Digital PR 5 ways to target your content better By Chloie Brandrick - September 30th 2016 Creating meaningful, authentic, lasting connections is one of the main objectives of digital marketing, where the focus is on offering high...
Analytics Click News Organic Search (SEO) Paid Search (PPC) Social Media Click Consult reviews top 10 resources By John Warner - June 7th 2016 While reviewing download numbers as part of the standard asset production strategy, it came to our attention that our top...
Analytics Content Marketing & Digital PR Organic Search (SEO) Social Media Adding UTM tracking to your social DNA By John Warner - May 31st 2016 Though Google Analytics offers some reporting for social referral traffic, the level of detail can sometimes be too limited to...
Analytics Paid Search (PPC) Best practices for: AdWords By John Warner - January 15th 2016 The manner in which Google determines the position of paid advertisements is sometimes tough to grasp, so here we’ll discuss...
Analytics Organic Search (SEO) What is data-driven SEO? By John Warner - December 14th 2015 The term 'data-driven' is one you will see appearing with increasing regularity in all areas of marketing, and one which...