Paid Search (PPC) What Is Market Segmentation? A Guide To Target Audience Segments By Scott Rumsey - April 10th 2017 For a marketing exercise to work, brands must have three things, a product to sell, an audience to sell to...
Content Marketing & Digital PR Gated vs Non-Gated Content By Scott Rumsey - March 10th 2017 In the world of search marketing there are several factors that determine the success and failure of your brand online....
Social Media A 101 Guide To The Importance Of Psychographics By Scott Rumsey - February 24th 2017 Businesses across the country will regularly tell you that one of the most important considerations for them is that they...
Organic Search (SEO) Social Media The evolution of influencer marketing By Scott Rumsey - December 21st 2016 As we’re sure you have heard, two of the most significant developments in the last 18 months have been the...
Organic Search (SEO) Best practices for reputation management By Scott Rumsey - December 15th 2016 Businesses across the UK and indeed around the world are constantly vying for a larger share of their market. They...
Paid Search (PPC) Remarketing 101 – Implementing an effective strategy By Scott Rumsey - December 8th 2016 There is a famous saying that: “you can lead a horse to water, but you can’t make it drink.” In...
Content Marketing & Digital PR Organic Search (SEO) Paid Search (PPC) Social Media Marketing lessons from Donald Trump By Scott Rumsey - November 24th 2016 “We will make America strong again. We will make America proud again. We will make America safe again. And we...