Industry News This week in search… By Scott Rumsey - May 19th 2017 Another week in our rapidly changing industry delivers more Facebook backlash, Googling for jobs, shows the increasing importance of search...
Organic Search (SEO) 101 – The science of video marketing By Scott Rumsey - May 19th 2017 Video marketing is without question, one of the fastest growing mediums and is something that all businesses should incorporate into...
Organic Search (SEO) International SEO strategy: country vs language targeting By Scott Rumsey - May 8th 2017 European Commission President Jean-Claude Juncker raised some eyebrows recently when he announced in English, that he would be giving his State of the...
Paid Search (PPC) What is PPC? By Scott Rumsey - April 12th 2017 PPC advertising is win-win for you and your potential customers: you drive highly targeted traffic to your website, while they...
Paid Search (PPC) What Is Market Segmentation? A Guide To Target Audience Segments By Scott Rumsey - April 10th 2017 For a marketing exercise to work, brands must have three things, a product to sell, an audience to sell to...
Content Marketing & Digital PR Gated vs Non-Gated Content By Scott Rumsey - March 10th 2017 In the world of search marketing there are several factors that determine the success and failure of your brand online....
Social Media A 101 Guide To The Importance Of Psychographics By Scott Rumsey - February 24th 2017 Businesses across the country will regularly tell you that one of the most important considerations for them is that they...
Organic Search (SEO) Social Media The evolution of influencer marketing By Scott Rumsey - December 21st 2016 As we’re sure you have heard, two of the most significant developments in the last 18 months have been the...
Paid Search (PPC) Knowledge Base – Expanded Text Ads By Scott Rumsey - December 16th 2016 Pay per click (PPC) is essential for any business serious about their online visibility. It is a proven model for...
Organic Search (SEO) Best practices for reputation management By Scott Rumsey - December 15th 2016 Businesses across the UK and indeed around the world are constantly vying for a larger share of their market. They...
Paid Search (PPC) Remarketing 101 – Implementing an effective strategy By Scott Rumsey - December 8th 2016 There is a famous saying that: “you can lead a horse to water, but you can’t make it drink.” In...
Click News Industry News Three more nominations for Click Consult By Scott Rumsey - December 8th 2016 The team here at Click Consult is delighted to announce that we've been nominated for three awards at the prestigious...
Industry News Paid Search (PPC) Compelling PPC – How to create ads that convert By Scott Rumsey - December 6th 2016 PPC is evolving and as businesses find themselves in increasingly competitive markets, it’s important that any marketing activity you do,...
Content Marketing & Digital PR Organic Search (SEO) Paid Search (PPC) Social Media Marketing lessons from Donald Trump By Scott Rumsey - November 24th 2016 “We will make America strong again. We will make America proud again. We will make America safe again. And we...
Analytics Paid Search (PPC) Personalisation is the new optimisation By Scott Rumsey - November 11th 2016 Businesses can now use personalised CRO to understand user behaviour, improve website performance and maximise the value of traffic. So...