Industry News Paid Search (PPC) What is Mobile First? By Keith Docherty - May 26th 2016 Mobile First represents the next era in mobile search marketing, adapting Google’s recent 'moments' concept and giving it some context....
Industry News Paid Search (PPC) Shoptimisation: Optimising for Google Shopping updates By Keith Docherty - June 17th 2015 Google Shopping has taken the world of ecommerce by storm since Product Listing Ads (PLAs) first appearing in search results...
Industry News Paid Search (PPC) Bing Ads: Catching up or too far behind? By Keith Docherty - June 15th 2015 Last week, we heard from a US-based Bing Account Manager about new paid search features available in beta across the...
Industry News Paid Search (PPC) Attribution revolution By Keith Docherty - May 14th 2015 Evaluating the overall effect of ads has always been a tough cookie to crack Click's PPC team uses various systems...
Paid Search (PPC) Paid search (PPC) – How to build an effective keyword list for your paid search campaign By Keith Docherty - December 2nd 2014 Effective keyword lists are the foundations for all of your paid search (PPC) campaigns. If your keyword lists have weaknesses,...
Industry News Paid Search (PPC) Enhance Your Paid Search (PPC) Adverts Through Adwords ‘Callout Extensions’ By Keith Docherty - October 16th 2014 Google's latest addition to the search network extensions family has been released, offering you the opportunity to spotlight your brand's most...