Organic Search (SEO) How to: use “id”s with your header tags to link to sub-sections By John Warner - August 14th 2018 If you’re writing in-depth articles or how-to blogs, it’s sometimes a good idea to give readers a way to skip...
Organic Search (SEO) Paid Search (PPC) Thinking about thinking – can metacognition help us develop better marketing strategies? By John Warner - May 24th 2018 As has lately been the case, this blog is being written because it’s a question I wanted an answer to,...
Paid Search (PPC) How to create a campaign in Bing Ads By John Warner - April 26th 2018 While Google gets the majority of the coverage (and most of the spend), Bing is by no means letting up...
Paid Search (PPC) Creating your data feed for Google Merchant Center By John Warner - March 16th 2018 It takes time and effort, but a properly managed data feed is a must for online retailers – by the...
Industry News This week in search marketing [02/03/2018] By John Warner - March 1st 2018 The latest news, delivered mostly on time, from search marketing - for the week ending 02/03/2018... Wednesday Click Consult was...
Organic Search (SEO) Importing social follower numbers to Google Sheets By John Warner - February 20th 2018 This blog was due last week. Also, it wasn’t this blog – in actual fact, trying to piece together this...
Click News That year in search marketing [2017] By John Warner - January 7th 2018 So as to make everything a little easier to find, we’re combining our weekly (occasionally weekly) search news blogs in...
Archive Walkthrough: How to use Google’s Keyword Planner By John Warner - November 29th 2017 Half the time, it’s impossible to find, let alone use – nevertheless, we bring you our walkthrough of Google’s Keyword...
Click News Industry News Organic Search (SEO) Paid Search (PPC) Which search marketing superhero are you? By John Warner - September 7th 2017 In preparation for the upcoming third annual Benchmark Search Conference, Click Consult is giving you the chance to find out...
Paid Search (PPC) The pros and cons of paid search (PPC) platforms By John Warner - August 31st 2017 There are a lot of places, these days, to spend your PPC budget and it can be difficult to know...
Analytics Organic Search (SEO) Big data and the importance of context By John Warner - August 17th 2017 A recent TED Talk from ethnographer Tricia Wang dealt with the dangers of big data without context; is she right...
Industry News This week in search By John Warner - July 3rd 2017 Google fined, Nike to sell direct on Amazon, social media platforms to face fines for inaction on hate-speech, and Facebook...
Organic Search (SEO) Will robots take my job? Why marketing will survive the initial cull By John Warner - June 5th 2017 The history of the automaton is a long one, from rabbinical tales of the golem to fun loving chatbots almost...
Analytics Organic Search (SEO) Custom goals in Google Analytics – how and why you should use them By John Warner - May 12th 2017 While it’s relatively easy to track actions such as purchases, there are some useful to know consumer interactions with your...
Industry News Organic Search (SEO) What is Google’s new ‘Mobile Sites’ exam, and what does it tell us about the future of search? By John Warner - April 20th 2017 As we approach mobile-first indexing, there is little doubt that mobile is becoming the focus of search for Google –...