Insights

Beginners guide to Log File analysis in 2025

While there are dozens of arguments that rage continuously in the SEO space, one thing people are unlikely to encounter...

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Facebook, Meta and the Metaverse

The big news from the tech industry this week has been the rebranding of the Facebook umbrella company to Meta...

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Could October 2021 Quality Rater Guide Changes Presage Coming Core Update?

Following the first overhaul of Google’s Quality Rater Guidelines in 12 months, the world of search and digital marketing has...

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Digital Marketing for eCommerce: Organic Search (SEO)

In the latest of our deep-dive blogs, we’re going to look at SEO for eCommerce – what it is, what...

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The Ultimate Guide to Site Structure

The Ultimate Guide to Site Structure (2021)

Site structure is about more than where your content will live, it’s about navigation, user experience and the communication of...

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The-Ultimate-Guide-to-Content-Marketing-(2021)

The Ultimate Guide to Content Marketing (2021)

Content marketing generates links and citations, raises brand awareness and can influence a brand’s bottom line. No wonder it’s one...

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The Ultimate Guide to Link Reclamation (2021)

When it comes to Search Engine Optimisation (SEO), one of the most important considerations is the links that point directly...

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The-Ultimate-Guide-to-Mobile-SEO-(2021)

The Ultimate Guide to Mobile SEO (2022)

Since Google switched to using a brand’s mobile site as its primary site, mobile SEO has become a primary concern...

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Click Consult and Liverpool John Lennon Airport

Liverpool John Lennon Airport select Click Consult for technical SEO and user focused content

Serving more than five million passengers a year, Liverpool John Lennon Airport is an award-winning transport hub scheduling flights both...

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The most important SEO KPIs to track and report on

Whether you’re embarking on a new SEO project, are pitching for new work or looking to set expectations for your...

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A marketer’s guide to SEO audits

Whether you’re newly responsible for a site’s ongoing SEO or are starting an SEO project from scratch, knowing where to...

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A simple guide to writing web content for SEO

Whether you are a business looking to improve your SEO performance, or a professional working in the industry, it will...

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Tackling the problem of measuring digital marketing effectiveness

For an industry that perpetually preaches about breaking down silos, digital tends to neglect the same holistic approach to measuring...

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Our top five content marketing and digital PR trends for 2021

Despite the potential volatility of 2021, at the end of 2020 our experts put together predictions for the coming year...

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A Beginner’s SEO Checklist

SEO can be difficult, especially for newcomers to the industry – after all, if it were easy there would be...

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